MTV LAUNCHES MTV ARTISTS APP EXCLUSIVELY FOR IPHONE


10/31/2013

The New Music App Serves as the Starting Point for Seamless Artist and Music Discovery, Access to More Than A Million Artist Profiles and Exclusive Content Direct from Artists and MTV

 

New York, October 31, 2013 – Today marks the debut of MTV Artists, a new app, exclusively for iPhone, that simplifies the process of discovering and connecting with artists. Brought to you by the original connector of artists and fans, MTV, the app provides three primary functions to serve the music fan. First, as the starting point for fans to discover new music and artists drafting off the way fans already experience music today (through sound ID, lyrics and search), next, as a hub to learn and establish a connection with artists and finally as a daily destination for exclusive content and access directly from artists and MTV. MTV Artists is the mobile extension to Artists.MTV.com that powers MTV/CMT/VH1's 100 million homes on-air. Pepsi will serve as the premiere launch partner.


DISCOVER NEW MUSIC AND ARTISTS

For music fans, the app will serve as the definitive music companion experience to quickly identify an artist or song and then provide a deeper dive into the artist, including a 90-second scan of the artist's top songs. The app features three entry points for discovery:

  • Song Identification: Whether at a party, club or even watching music videos at home on the couch, the app will quickly identify millions of songs spanning all decades and genres.
  • Lyrics Search: Can't get that song hook out of your head, but can't seem to track down the song title? By simply typing in a few lyrics, fans will not only learn the name of the elusive song, but also get the inside track on the artist.
  • Artist Search: Feeling out of the loop when your friends are talking about new artists like Lorde, Haim and The Ceremonies, or artists with a long, varied history like Pearl Jam or TLC? One quick click and not only will you be in the know on that artist, but also be able to provide recommendations on similar artists.


MAKE A CONNECTION WITH ARTISTS

Whether you've just discovered a new artist and are looking for more info about them, or you're a superfan looking to watch an interview with MTV News, MTV Artists has you covered. Building upon the success of Artists.MTV.com, the MTV Artists app contains more than 1 million artist pages, many of which feature content direct from artists. Fans will have access to MTV's deep catalog of audio and exclusive video content spanning Miley all the way back to Duran Duran. At launch the app, will feature:

  • Artist Info At-a-Glance: In a less-than-a-minute, you can read an artist's bio, learn where they hail from, their genre of music, and the year they started, or even get a list of similar artists.
  • Retro Archive Footage: Want to relive Madonna's proclamations of world dominance, see TLC discuss the story behind their smash single "Creep," or hear Kurt Cobain's assertion that he's not a rock star? MTV Artists is packed with exclusive interviews and news reports that are not available anywhere else.

 

EXCLUSIVE ACCESS TO ARTISTS

Unlike other music sites and app, MTV Artists has turned the keys over to the artists to populate and control their own pages so they can communicate as frequently and in whatever which way they want with their fans. Here's what you can expect:

  • Exclusive Content from Your Favorite Artists and MTV: From backstage video messages from artists like A$AP Rocky, personal introductions from artists like Demi Lovato, first listens for new soon-to-be-released albums from artists like Kopecky Family Band, to live performances by artists like Jack Johnson, the MTV Artists App will keep fans and artists connected. Each day, the app will add new content from a plethora of artists.
  • Seamlessly Follow Artists Social Pages From One Place: Getting dizzy from jumping back and forth between Facebook and Twitter and still feel like you're missing out on updates from your favorite artist? MTV Artists streamlines artist's social feed into one place to keep you in the loop and not out in the cold.
  • Access to buy songs and tickets: Like what you hear? The MTV Artists app easily allows you to buy albums, singles and concert tickets. 

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