IGGY AZALEA TAKES THE VMA STAGE FOR THE FIRST TIME EVER AND PERFORMS HER NEW SINGLE “BLACK WIDOW” WITH RITA ORA DURING THE 2014 “MTV VIDEO MUSIC AWARDS” SUNDAY, AUGUST 24 AT 9:00 PM ET/PT


8/8/2014

Rita Ora Signs On to Serve as Special Correspondent with Host Iggy Azalea for the Return of 

MTV’s “House of Style;”

The Duo to Provide Fashion Commentary during The VMAs Airing Live on Sunday, August 24 and “House of Style” VMA Fashion Recap Special on Tuesday, August 26 at 7:00 pm ET/PT

 

New York, NY (August 8, 2014) – On the heels of the recent announcement of Iggy Azalea serving as the new host of the iconic fashion series, “House of Style,” MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced that the “MTV Artist to Watch alum” is set to make her “MTV Video Music Awards” performance debut LIVE from The Forum in Inglewood, CA on Sunday, August 24 at 9:00 p.m. ET/PT.  As one of 2014’s breakout stars, Iggy has taken over the pop and hip-hop charts with hits like “Fancy” featuring Charli XCX and “Problems” with Ariana Grande.  After being nominated for the “MTV Artist to Watch” Award in 2013, Azalea received seven nominations this year including the highly coveted “Video of the Year,” “Best Female Video,” “Best Pop Video” and “Best Collaboration” categories and more.  She will be joined on the VMA stage by another “MTV Artist to Watch” alumni, Rita Ora, to perform her new single “Black Widow,” which is currently flying up the charts. 

 

After being nominated for the “MTV Artist to Watch” Award in 2013, Azalea received seven nominations this year including the highly coveted “Video of the Year,” “Best Female Video,” “Best Pop Video” and “Best Collaboration” categories and more.

 

Along with her new “House of Style” special correspondent, Rita Ora, Iggy will bring fans live into the VMA action with the first-of-its-kind live “show within a show.” Presented by Unilever’s Caress®, Degree Women® and TRESemmé®, viewers will see commentary from Iggy and Rita in real-time on all things VMAs – from the performances to red carpet style hits and more – interspersed throughout the VMA Pre-Show from 8:00 – 9:00 p.m. ET/PT and the VMA broadcast from 9:00 -11:00 p.m. ET/PT. Following the VMAs, on Tuesday, August 26, “House of Style” will air a special VMA fashion episode that will premiere on MTV at 7:00 p.m. ET. To view the first episode of “House of Style,” click here.

 

To celebrate her upcoming performance and the launch of “House of Style,” Iggy will take over MTV on Sunday, August 10 with “100 Things About Iggy Azalea” beginning at 11:00 a.m. ET/PT. Throughout the day, Iggy will share 100 facts about herself including topics such as: what celebrity she’d like to be interviewed by, her favorite swear words, her VMA nominations, which awards she most wants to win, facts about her signature style and what it means for her to host “House of Style.”  Throughout the day, fans will be able to tweet #100Things in order to unlock a special #101 fact about Iggy Azalea.

 

After years of honing her signature style on hip-hop’s underground circuit, Iggy Azalea has burst onto the charts and emerged as the breakout story of 2014. Her smash hit, “Fancy” featuring Charli XCX, rocketed to #1, breaking airplay and Spotify records along the way. After an astounding 7 weeks at #1, Iggy Azalea made history on the Billboard Hot 100 as "Fancy," rewrote the record for the longest-leading No. 1 by a female rapper. Iggy made chart history again as the first artist since The Beatles to rank at Nos. 1 and 2 simultaneously with their first two Hot 100 hits. “Fancy” has been unilaterally dubbed 2014’s “Song Of The Summer,” and has been covered by everyone from Saturday Night Live, to Jimmy Fallon, to Weird Al Yankovic. Iggy’s debut album The New Classic peaked at #1 on the Billboard Rap Album charts, the first for an international female artist. Iggy’s new single “Black Widow” featuring Rita Ora, is exploding up the charts.

 

Fans can vote in VMA categories, including “Best Hip Hop,” “MTV Clubland,” “Best Video with a Social Message,” and more by visiting vma.mtv.com. Additionally, fans can vote for "MTV Artist To Watch," presented by Taco Bell®, by texting the nominee's name to 22444 (standard message and data rates apply). 

 

Nominees for a new socially voted category, “Best Lyric Video” will be announced at a later date on vma.mtv.com.

 

Iggy Azalea joins previously announced 2014 “MTV Video Music Award” performers UsherAriana Grande and 5 Seconds of Summer Maroon 5 and BEYONCÉ.  Additional VMA performers and presenters will be announced at a later date.

 

For additional information on all 2014 “MTV Video Music Award” performers and nominees, please visit Artists.MTV on the web, or download the free MTV Artists app.

 

“100 Things About Iggy Azalea” is executive produced by Andrew Portnoy and Jenny Slater. Robert Mancke is Supervising Producer and Matthew Parillo is executive in charge. “100 Things About Iggy Azalea” is presented by Caress® Body Wash, Degree Women® and TRESemmé®.

 

MTV Video Music Awards

The 2013 "MTV Video Music Awards" delivered big, with the award show ranking as cable's #1 entertainment telecast of the year among P12-34 at the time.  The first-ever award show to be broadcast live from Brooklyn's Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to the previous year's telecast, delivering a strong 7.8 P12-34 rating.  The encore presentation of the show on MTV earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV.  Ratings for the 2013 "MTV Video Music Awards Pre-Show" increased 100 percent compared to the previous year with P12-34 and garnered a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.* Additionally, the 2013 "MTV Video Music Awards" aired across MTV's global network of more than 60 channels and enjoyed a double-digit ratings increase year over year in key international markets such as the UK, Australia, the Netherlands, Singapore, Spain, Argentina and more.

 

The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels at the time ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app generating more than 15 million total streams – five times higher than the previous year's show day – with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes.  Additionally, MTV launched a successful cross platform social communications campaign to build anticipation for the show entitled #RoadToTheVMAs, which featured the Moonman in a myriad of iconic locations, events and with various artists and celebrities throughout Brooklyn and NYC. The campaign garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2014 "MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

Official sponsors of the 2014 “MTV Video Music Awards” include 5® GUM, Caress® Body Wash, CLEAN & CLEAR®, Degree Women®, Kia Motors, Pepsi®, State Farm®, Taco Bell®, truth® and TRESemmé®.

*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.

About MTV:

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.

 

About the Forum:

The Forum underwent a reinvention that has created a thriving venue for both artists and music fans. The Forum opened on January 15 as the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 7,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance. Additionally, the Forum delivers a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and includes seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers.  For more information, please visit www.fabulousforum.com.

 

 

Contact


 

 

http://thepub.viacom.com/sites/mtvpress/Contacts/Lists/Contacts/DispForm.aspx?ID=56Kurt Patat212.846.2528
http://thepub.viacom.com/sites/mtvpress/Contacts/Lists/Contacts/DispForm.aspx?ID=61Tamika Young212.846.7625
http://thepub.viacom.com/sites/mtvpress/Contacts/Lists/Contacts/DispForm.aspx?ID=60Jeff Castaneda212.846.6774
http://thepub.viacom.com/sites/mtvpress/Contacts/Lists/Contacts/DispForm.aspx?ID=62Melissa Barreto212.846.7226

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