"MTV ARTIST TO WATCH" AND BRITISH SENSATION SAM SMITH TO MAKE HIS U.S. AWARD SHOW PERFORMANCE DEBUT DURING THE 2014
"MTV VIDEO MUSIC AWARDS" LIVE ON
SUNDAY, AUGUST 24 AT 9:00 P.M. ET/PT
Lorde, Demi Lovato, Taylor Schilling, Laverne Cox and Uzo Aduba, Dylan O'Brien, Nina Dobrev, Jason Derulo and Trey Songz Confirmed to Present
Mega-Producer & Artist DJ Mustard To Spin the Hottest Hits for the VMA Audience as House DJ
New York, NY (August 19, 2014) - MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced that critically acclaimed, singer-songwriter, "MTV Artist to Watch" alum and 2014 "mtvU Woodies" festival performer, Sam Smith will make his U.S. award show performance debut during the 2014 "MTV Video Music Awards" LIVE from the Forum in Inglewood, CA on Sunday, August 24 at 9:00 p.m. ET/PT. With his soulful sound and passionate vocals, Sam Smith has taken the music world by storm with his hits including "Stay With Me" and "Leave Your Lover" and is certain to deliver a powerful first-time VMA performance that will leave the audience wanting more. Sam Smith joins an impressive list of previously announced 2014 "MTV Video Music Award" performers Usher, Ariana Grande, 5 Seconds of Summer, Maroon 5, Iggy Azalea, BEYONCÉ, Nicki Minaj and Taylor Swift. To view a photo of Sam Smith, click here.
Additionally, VMA Nominee and music phenomenon Lorde, multi-platinum artist Demi Lovato, Taylor Schilling, Laverne Cox and Uzo Aduba from the cast of "Orange is the New Black," Dylan O'Brien from the forthcoming "Maze Runner" and from MTV's hit series "Teen Wolf," "Vampire Diaries'" actress Nina Dobrev, pop singer Jason Derulo and R&B crooner Trey Songz have been confirmed as presenters at the biggest, loudest, and at times most controversial, celebration of music of the year, the "MTV Video Music Awards." To keep the live crowd moving throughout the night, DJ Mustard will serve as the House DJ.
"I have watched the VMAs every year since I was a kid," said Sam Smith. I am so insanely nervous but also so honored to be performing. This truly is a pinch yourself moment for me."
Nominated in this year's "Artist to Watch" category, Sam Smith will also vie for the "Best Male Video" during the 2014 "MTV Video Music Awards." Smith recently made U.S. pop music history with his debut album, In The Lonely Hour, selling more copies in its first week of release than any other debut album by a UK male artist in the 23-year history of Soundscan. Beginning in September, he will embark on his second sold-out North American tour.
DJ Mustard, born Dijon McFarlane, is a DJ and producer. The Los Angeles-born native has coined the "ratchet" sound, bringing a hot, new and different sound to hip-hop. In just three years, Mustard constructed a registry of hits for the likes of Tyga ("Rack City"), 2 Chainz ("I'm Different"), Young Jeezy ("R.I.P."), Kid Ink ("Show Me"), Y.G. ("My HItta"), and nabbed collaborations with Jennifer Lopez, T-Pain, Trey Songz, and more. Mustard executive produced YG's debut album "My Krazy Life" which peaked #2 on Billboard 200, #1 R&B/Hip-Hop, & #1 Rap charts. His debut album 10 Summers will be available at digital retailers worldwide beginning August 25th.
Fans can vote for "MTV Artist To Watch," presented by Taco Bell®, by texting the nominee's name to 22444 (standard message and data rates apply) or by visiting vma.mtv.com.
For additional information on all 2014 "MTV Video Music Award" performers and nominees, please visit Artists.MTV on the web, or download the free MTV Artists app.
MTV Video Music Awards
The 2013 "MTV Video Music Awards" delivered big, with the award show ranking as cable's #1 entertainment telecast of the year among P12-34 at the time. The first-ever award show to be broadcast live from Brooklyn's Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to the previous year's telecast, delivering a strong 7.8 P12-34 rating. The encore presentation of the show on MTV earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV. Ratings for the 2013 "MTV Video Music Awards Pre-Show" increased 100 percent compared to the previous year with P12-34 and garnered a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.* Additionally, the 2013 "MTV Video Music Awards" aired across MTV's global network of more than 60 channels and enjoyed a double-digit ratings increase year over year in key international markets such as the UK, Australia, the Netherlands, Singapore, Spain, Argentina and more.
The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels at the time ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app generating more than 15 million total streams – five times higher than the previous year's show day – with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes. Additionally, MTV launched a successful cross platform social communications campaign to build anticipation for the show entitled #RoadToTheVMAs, which featured the Moonman in a myriad of iconic locations, events and with various artists and celebrities throughout Brooklyn and NYC. The campaign garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2014 "MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2014 "MTV Video Music Awards" include 5® GUM, Caress® Body Wash, CLEAN & CLEAR®, Degree Women®, Kia Motors, Pepsi®, State Farm®, Taco Bell®, truth® and TRESemmé®.
*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.
About the Forum:
The Forum underwent a reinvention that has created a thriving venue for both artists and music fans. The Forum opened on January 15 as the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 7,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance. Additionally, the Forum delivers a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and includes seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers. For more information, please visit www.fabulousforum.com.
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Jeff Castaneda Melissa Barreto
P: 212-846-6774 P: 212-846-7226
Kurt Patat Tamika Young
P: 212-846-2528 P: 212-846-7625
Meet MTV’s Artists to Watch in 2013
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