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Research


​This one goes out to all you code-crackers of the Millennial generation, you watchers of this mercurial and beautiful next wave of 100 million freshly minted consumers,  you thinkers with high MQ (Millennial Quotient), you dreamers with eyes raised not just to the rear view mirror, but to the horizon and the blue sky of the future.

Hello….This is the inaugural post from the insights engine room at MTV Research.

If even one fraction of what we are learning about this super-generation is true, then even we are at a cultural tipping point….sliding into a period of radical Millenialization.

Old structures will be not so much be shattered as melted, hierarchies inverted, industry paradigms shifted and power shuffled, as the whole analogue-ness of the system starts to rise on the cultural Richter scale.

Strap-in while the players, the rules, the board, the whole game goes into the blender, and this generation hits the button that says ‘Hi”.

If anyone can re-imagineer the future it is The M’s. The smartest, most creative, most powerful & technologically tooled-up, the most self-aware, self-esteemed and self-possessed innovation that America has ever created. They aren’t just creating the disruptive innovations, they ARE the disruptive innovation.

The writing is posted on The Wall,  but it’s written in magnetic poetry. And @mtvinsights is here to try to read the verses as the characters rearrange, momentarily fall into place and then swirl again, and then again.

So to all change agents, innovators, dreamers for a better way we say…...welcome to the Age Of The Millennials.

 

 

 

 

NEW MTV STUDY REVEALS MAJORITY OF MILLENNIAL SANDERS' SUPPORTERS ("SANDENNIALS") WILL VOTE FOR CLINTON IF HE IS NOT THE NOMINEEhttp://thepub.viacom.com/sites/mtvpress/Pages/Sanders-Aftermath.aspxNEW MTV STUDY REVEALS MAJORITY OF MILLENNIAL SANDERS' SUPPORTERS ("SANDENNIALS") WILL VOTE FOR CLINTON IF HE IS NOT THE NOMINEE6/6/2016 2:21:12 PM
MTV ASKS POST-MILLENNIAL GENERATION TO NAME ITSELFhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV-ASKS-POST-MILLENNIAL-GENERATION-TO-NAME-ITSELF.aspxMTV ASKS POST-MILLENNIAL GENERATION TO NAME ITSELF12/2/2015 2:48:56 PM
MTV’s "Millennials Have Drive" Research Study Executive Summaryhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV’s-Millennials-Have-Drive-Research-Study-Executive-Summary.aspxMTV’s "Millennials Have Drive" Research Study Executive Summary1/23/2015 5:13:47 PM
NEW MTV STUDY, “MILLENNIALS HAVE DRIVE,” REVEALS MILLENNIALS LOVE THEIR CARS MORE THAN SOCIAL MEDIA AND TEXTING http://thepub.viacom.com/sites/mtvpress/Pages/NEW-MTV-STUDY,-“MILLENNIALS-HAVE-DRIVE,”-REVEALS-MILLENNIALS-LOVE-THEIR-CARS-MORE-THAN-SOCIAL-MEDIA-AND-TEXTING-.aspxNEW MTV STUDY, “MILLENNIALS HAVE DRIVE,” REVEALS MILLENNIALS LOVE THEIR CARS MORE THAN SOCIAL MEDIA AND TEXTING 1/26/2015 4:09:46 PM
“MILLENNIALS & #MERICA,” NEW MTV STUDY FINDS YOUNG PEOPLE TO BE REDEFINING PATRIOTISMhttp://thepub.viacom.com/sites/mtvpress/Pages/MILLENNIALS-AND-MERICA-NEW-MTV-STUDY-.aspx“MILLENNIALS & #MERICA,” NEW MTV STUDY FINDS YOUNG PEOPLE TO BE REDEFINING PATRIOTISM7/2/2014 2:06:42 PM
MAJORITY OF MILLENNIALS BELIEVE THE WORLD CUP WILL BE MORE EXCITING THAN THE SUMMER OR WINTER OLYMPICS, FINDS NEW MTV GLOBAL SURVEYhttp://thepub.viacom.com/sites/mtvpress/Pages/Millennials-and-the-World-Cup.aspxMAJORITY OF MILLENNIALS BELIEVE THE WORLD CUP WILL BE MORE EXCITING THAN THE SUMMER OR WINTER OLYMPICS, FINDS NEW MTV GLOBAL SURVEY6/11/2014 9:08:45 PM
Everyone Hurts: Book Fandom and the Search for Realism in Young Adult Fiction http://thepub.viacom.com/sites/mtvpress/Pages/Book-Fandom-and-the-Search-for-Realism-in-Young-Adult-Fiction--.aspxEveryone Hurts: Book Fandom and the Search for Realism in Young Adult Fiction 12/13/2013 6:47:41 PM
Gay Millennials, Part 3: Running the Bases Backwards...With A Twisthttp://thepub.viacom.com/sites/mtvpress/Pages/Gay-Millennials-Part-3-Running-the-Bases-Backwards.aspxGay Millennials, Part 3: Running the Bases Backwards...With A Twist12/17/2013 7:35:09 PM
MILLENNIAL PASSION COLLISION: BAKING MEETS FANDOMhttp://thepub.viacom.com/sites/mtvpress/Pages/MILLENNIAL_PASSION_COLLISION_BAKING_MEETS_FANDOM.aspxMILLENNIAL PASSION COLLISION: BAKING MEETS FANDOM7/25/2013 2:52:00 AM
Movie-Going Part 1: The Unplugged Millennial Communal Experiencehttp://thepub.viacom.com/sites/mtvpress/Pages/Movie_Going_Part_1_The_Unplugged_Millennial_Communal_Experience.aspxMovie-Going Part 1: The Unplugged Millennial Communal Experience7/11/2013 3:06:50 PM

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  • Laurel Weir

    Laurel Weir is Senior Vice President, Strategic Insights and Research for MTV. In her role, Weir leads all ...more