MTV’s "Millennials Have Drive" Research Study Executive Summaryhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV’s-Millennials-Have-Drive-Research-Study-Executive-Summary.aspxMTV’s "Millennials Have Drive" Research Study Executive SummaryGP0|#5130682e-ecc2-41b9-ab33-0671c29316bb;L0|#05130682e-ecc2-41b9-ab33-0671c29316bb|Research;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e11/23/2015 8:00:00 AM<p>​​​​</p><p style="text-align:center;"><strong>MTV's "Millennials Have Drive" Research Study Executive Summary</strong></p><p style="text-align:center;"> </p><p><strong>Introduction:</strong> MTV's new research study, "Millennials Have Drive," explores critical insights into Millennial's emotional and practical relationship with cars and driving. Moreover, the study delves into the differences between Millennials' and previous generations' definition of success, what roles cars play and how the automobile industry can better reach and interact with these drivers. </p><p> </p><p><strong>Methodology: </strong>"Millennials Have Drive" was fielded in the spring of 2014 and included quantitative research of 3,610 Millennials (ages 18-34), 400 Gen Xers and 403 Boomers. In addition, the study included qualitative field studies including focus groups, one-on-one interviews, virtual travelogues, car-creation groups, deal-alongs, expert and car dealer interviews, and more. </p><p><strong> </strong></p><p><strong>Summary: </strong>With so much current speculation around Millennials and the auto industry, "Millennials Have Drive" uncovers an increase in young people's passion for cars and car ownership, as well as key points of entry for the automobile industry to win over this generation with more targeted car advertising, increased customization options and a more transparent buying process. </p><p> </p><p>The findings unearth and debunk the following five major myths about young people and the auto industry:</p><p><strong> </strong></p><p><span style="text-decoration:underline;"><strong>Myth #1: Millennials don't drive.</strong></span></p><p> </p><p><strong>Truth: </strong>Even among today's growing transportation options, driving is still Millennials' go-to mode.</p><ul><li>80 percent of Millennials get around most often by car versus walking (8 percent), public transportation (8 percent), biking (2 percent) and car services (1 percent)</li></ul><p><span style="text-decoration:underline;"><strong> </strong></span></p><p>The Millennial lifestyle (more free time than Boomers and Gen Xers, more active after work, etc.) has also led this generation to cover more ground per month than other generations.</p><ul><li>Young people claim to drive more miles per month than any other generation with a self-reported 72 percent increase in the average number of miles driven versus Boomers (934 miles vs. 544 miles) and an 18 percent increase versus Gen X (934 miles vs. 790 miles)</li></ul><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><span style="text-decoration:underline;"><strong>Myth #2: Millennials don't want to drive, have no interest in getting their license and choose other methods of transportation in order to stay connected.</strong></span></p><p> </p><p><strong>Truth: </strong>State laws are holding teens back as they now have driving restrictions placed on them that other generations did not.</p><ul><li>Since 1990, all 50 states and the District of Columbia have implemented some form of license restriction laws that range from waiting periods to receive your license to limited driving hours, necessary car decals, limited amount of people in the car, etc. Prior to 1990, there were no restrictions other than age.</li></ul><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><span style="text-decoration:underline;"><strong>Myth #3: Millennials don't like cars and don't find them essential.</strong></span></p><p> </p><p><strong>Truth: </strong>Young people not only like cars but are passionate about them.</p><ul><li>70 percent of Millennials enjoy driving versus 58 percent of Boomers and 66 percent of Gen Xers</li><li>3 in 4 young people agree "they couldn't live without their current car" versus 62 percent of Boomers and on par with Gen Xers (73 percent)</li><li>6 in 10 Millennials said "they feel like losers among their peers without their cars"</li></ul><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><span style="text-decoration:underline;"><strong>Myth #4: Millennials are forgoing the purchasing of cars and other big ticket items.</strong></span></p><p> </p><p><strong>Truth: </strong>With the warming of the economy and more young people aging into the workplace and, subsequently, accumulating more savings, Millennials are looking to buy cars.</p><ul><li>8 in 10 Millennials see cars as the one big ticket item people their age purchase</li><li>3 in 4 Millennials believe they have a lot of purchasing influence</li><li>6 in 10 young people would rather buy than lease a car</li><li>1 in 3 young people plan to buy and/or lease a new car within the next 6 months</li></ul><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><span style="text-decoration:underline;"><strong>Myth #5: Millennials one true love is technology, especially their phones, and cars cannot compete for their attention.</strong></span></p><p> </p><p><strong>Truth: </strong>Unlike previous generations - Millennials see both their car and their phone as a necessity to social connection:</p><ul><ul><li>92 percent agreeing that having a smart phone does not replace the need for a car</li></ul></ul><p> </p><p>And, in fact, when forced to choose – Millennials choose their cars:</p><ul><ul><li>76 percent of young people would rather give us social media for a day than their car for a day</li><li>72 percent would rather give up texting for a week than their care for a week</li></ul></ul><p> </p><p>Overall, Millennials value their cars and phones for similar reasons of accomplishing tasks, freedom, exploring new places and learning new things. They also agree that both allow for them to interact with friends and family and protects them from the fear of missing out (FOMO).</p><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><span style="text-decoration:underline;"><strong>How to Target Millennials:</strong></span></p><p>In order to successfully target this generation, the automobile industry must first understand what drives young people versus previous generations, their core values when looking to purchase a car, and how to tap into their functional and emotional needs to better win them over.</p><p><span style="text-decoration:underline;"><strong> </strong></span></p><p><strong>The Drive to Self-Actualize – Millennials engage with cars differently compared to other generations.</strong></p><p>For Boomers and Xers, being a "successful" adult was defined by independence. With Millennials, "success" is defined by independence and individuality. A car plays an integral role as young people craft the persona they want to show the world and can help them get where they want to be literally and figuratively.  Millennials are striving to reach the same milestones as previous generations, but faster and in their own unique way.</p><ul><li>73 percent agree they get really annoyed when things don't happen quickly versus 49 percent of Boomers and 65 percent of Gen Xers.</li></ul><p><strong> </strong></p><p><strong>The Drive to Make My Mark – Millennials </strong><strong>use their cars to make their presence known in the world.</strong></p><p>Millennials share two of three foundational needs with Boomers and Gen Xers when it comes to their cars – the need for control and the need for freedom:</p><ul><li>76 percent of young people say it's important that their next car gives them control</li><li>88 percent agree it's important that their next car is always reliable</li><li>9 in 10 Millennials say that having a car means having more freedom</li><li>77 percent feel it's important that their next car makes them feel happy</li></ul><p> </p><p>Unique to this generation, young people place a larger emphasis on the importance of their car in helping them make their mark. </p><ul><li>73 percent of Millennials say it's important their car reflect who they are versus 48 percent of Boomers and 64 percent of Gen Xers</li><li>63 percent of Millennials say it's important their car helps them become who they want to be versus 50 percent of Boomers and 24 percent of Gen Xers </li></ul><p><strong> </strong></p><p><strong>Millennials Are Up for Grabs – There is no one brand ahead of another when it comes to getting Millennials' attention.</strong> </p><p>Of the five favorite major auto brands among Millennials, all index above an average of 100 with young people on the values of control (125) and freedom (106). However, all fall below the norm when it comes to the Millennial value of making my mark (92).</p><p> </p><p>Moreover, when compared to Millennials' five favorite cross-category brands (tech, food and beverage, apparel, retail, etc.), the top Millennial auto brands only notch a 46 percent affinity rating (likeability, attraction, kinship) versus 74 percent of affinity for the cross-category brands.</p><p> </p><p>Considering 73 percent of young people saying they are willing to pay more for car brands they love, "Millennials Have Drive" found three major opportunities for the automobile industry to better reach this audience:</p><p> </p><p>#1 The buying process – auto brands can empower Millennials and make the buying process more appealing through the following:</p><ul><li>More Transparent Process – Standardized ratings and comparisons; Instant communication with brand experts who are separate from sales people to answer questions.</li><ul><li>73 percent of young people love learning about new car models and functions versus 69 percent of Boomers and 54 percent of Gen Xers</li><li>71 percent of Millennials find ratings and comparisons among different vehicles often unclear</li></ul><li>Fair Pricing - Better itemized costs, taxes and options upfront; Make the process overall more enjoyable and a celebration.</li><ul><li>83 percent of young people wish car brands would explain more about how vehicle prices are set</li><li>82 percent of Millennials find buying/leasing a new car exciting</li></ul><li>Faster Process – Allow buyers to complete paperwork in advance and on their own time in advance of coming into a dealership; Offer more virtual tours and information on features to expedite the on-site buying process</li><ul><li>80 percent of Millennials feel that buying/leasing a car should take less time than it does</li></ul></ul><p> </p><p>#2 Customization – Millennials want flexibility to create customized interiors that best represent them. They want to play around with different looks via online showrooms where they can experiment (minus the sales people), see car companies seamlessly meld their phones into their cars, and continue to have a relationship with the car dealer where oil changes could earn points toward new floor mats or fog lights.</p><ul><li>87 percent of Millennials say, "I enjoy customizing the things I own to make them uniquely for me"</li><li>8 in 10 young people wish there were more affordable ways to customize their cars versus 55 percent of Boomers and 68 percent of Gen Xers</li><li>71 percent of Millennials agree that they like to customize their car more on the inside than outside versus 47 percent of Boomers and 62 percent of Gen Xers</li></ul><p> </p><p>#3 Messaging and Advertising – Millennials understand the power of advertising and look for brands to speak to them as mature adults and with language that reflects who they are. </p><ul><li>57 percent of young people say that car advertisements influence their purchasing decisions versus 33 percent of Boomers and 42 percent of Gen Xers</li><li>1 in 2 Millennials don't feel that current car advertisements speak to who they are</li><li>63 percent of young people love when car companies seem plugged into pop culture by doing things like partnering with musical artists versus 30 percent of Boomers and 52 percent of Gen Xers</li><li>70 percent say car advertisements catch their attention more when they have music in them</li><li>58 percent love car brands that introduce them to new music</li></ul><p> </p><p>"Millennials Have Drive" represents the first wave of research coming from Viacom's brands in the car category. A second automobile study will be released later in 2015.</p><p> </p><p>For more information, please reach out to Mariana Agathoklis at <a href="mailto:Mariana.Agathoklis@mtvstaff.com">Mariana.Agathoklis@mtvstaff.com</a> or Jason Shumaker at <a href="mailto:Jason.Shumaker@mtvstaff.com">Jason.Shumaker@mtvstaff.com</a>. ​</p>
MTV TO AIR IN BLACK AND WHITE FOR THE FIRST TIME IN NETWORK HISTORY, SHARE ARTIST, POLITICIAN AND AUDIENCE PERSPECTIVES ON RACE ON MARTIN LUTHER KING, JR. DAYhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV-TO-AIR-IN-BLACK-AND-WHITE-FOR-THE-FIRST-TIME-IN-NETWORK-HISTORY,--SHARE-ARTIST,-POLITICIAN-AND-AUDIENCE-PERSPECTIVES-ON.aspxMTV TO AIR IN BLACK AND WHITE FOR THE FIRST TIME IN NETWORK HISTORY, SHARE ARTIST, POLITICIAN AND AUDIENCE PERSPECTIVES ON RACE ON MARTIN LUTHER KING, JR. DAYGP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e11/18/2015 8:00:00 AM<p style="text-align:center;"><strong>Through New Initiative </strong><strong><em>#TheTalk</em></strong><strong>, MTV to Engage its Audiences in a "Color Brave" Conversation Led by Cultural Figures Including Kendrick Lamar, Common, Big Sean, Ava DuVernay, David Oyelowo, </strong></p><p style="text-align:center;"><strong>Penn Badgley, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more</strong></p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>New York, NY (January 18, 2015)</strong> – <a href="http://www.mtv.com/"><strong>MTV</strong></a><strong> </strong>today announced an expansion of its <em>Look Different</em> anti-bias campaign called <em>#TheTalk</em>, a multiscreen effort to encourage its audience to have candid, confident and "color brave" conversations on race with family and friends.  According to a 2014 MTV study*, 73% of Millennials believe having more open constructive conversations about bias would help people become less prejudiced.</p><p style="text-align:justify;">"Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply 'color blind' but 'color brave,' said Stephen Friedman, President of MTV.  "Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery."</p><p style="text-align:justify;"><em>#TheTalk</em> will begin at <strong>9:00 a.m. ET/PT</strong> on Martin Luther King, Jr. Day when MTV will kick off a 12-hour period in which all programming will air in black and white for the first time in the network's history.  Every commercial block will begin with personal reflections on race from luminaries including Kendrick Lamar, Common, Big Sean, Ava DuVernay, David Oyelowo, Penn Badgley, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more.</p><p style="text-align:justify;">An excerpt from MTV's "Talk" with Ava DuVernay:</p><p style="text-align:justify;"><em>"To be color blind is not a thing I think that one should boast about. See color and celebrate it. See our differences and celebrate it. When someone says to me 'I'm color blind, I don't see color', I'm thinking they're missing out..."</em></p><p style="text-align:justify;">On-air creative on MTV, MTV2, mtvU, MTV Hits, MTV Jams and a comprehensive editorial push across MTV's online, mobile and social platforms will encourage audience members to share their own reflections using the #thetalk and get involved through the <em>Look Different</em> website, <a href="http://www.lookdifferent.org/">LookDifferent.org</a>.  MTV will share many of the audience contributions on-air and online.</p><p style="text-align:justify;">MTV's <em>Look Different</em> campaign launched in April 2014, and continues to be shaped by the network's research and insights on young people and race, gender and sexual orientation.  According to the same 2014 MTV study*, many Millennials were raised to believe they shouldn't acknowledge racial differences with  84% saying their family taught them that everyone should be treated the same, regardless of race.  </p><p style="text-align:justify;">However, this well-intentioned approach has its drawbacks. Millennials often feel blinded to lingering historical inequities because they've so seldom discussed race openly.  The MTV study found that 63% of Millennials rarely talk with their family about race and 54% agree that it is hard to have a respectful conversation about bias in person or online.  However, 69% of Millennials would love the opportunity to have an open respectful and judgment-free conversation about bias.  These findings, coupled with the recent events in Ferguson, Cleveland, New York and elsewhere, inspired the creation of <em>The Talk</em>.</p><p style="text-align:justify;">To learn more about #<em>TheTalk</em> and view embeddable video testimonials from artists and activists, please visit <a href="http://www.mtv.com/news">MTVNews.com</a> and <a href="http://www.lookdifferent.org/videos/the-talk">Lookdifferent.org/videos/the-talk</a>.  <a href="http://www.lookdifferent.org/">LookDifferent.org</a> will also provide resources for learning more about racial stereotypes, tips on how to take action on issues of racial bias, and different conversations other young people have had on race.  Resources include an Implicit Bias Quiz, shareable media and opportunities to get involved with leading organizations fighting bias.</p><p style="text-align:justify;"><strong>*2014 MTV/David Binder Research Study.</strong><strong>  </strong><strong>For full results, please click </strong><a href="http://www.lookdifferent.org/about-us/research-studies/1-2014-mtv-david-binder-research-study">here</a><strong>.</strong></p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>About MTV:</strong></p><p style="text-align:justify;">MTV is the world's premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the Millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub <a href="http://mtv.com/">MTV.com</a> is a leading destination for music, news and pop culture.  MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.  For more information, go to <a href="http://www.mtvpress.com/">www.mtvpress.com</a>.</p><p style="text-align:justify;"> </p><p style="text-align:center;"># # #</p><p><strong>MTV CONTACTS:</strong></p><p>Mark Jafar</p><p>212-846-8961</p><p><a href="mailto:Mark.Jafar@mtvstaff.com">Mark.Jafar@mtvstaff.com</a></p><p> </p><p>Stephanie Perez</p><p>212-846-6924</p><p><a href="mailto:Stephanie.Perez@mtvstaff.com">Stephanie.Perez@mtvstaff.com</a> </p><p style="text-align:center;"><br></p>
FORGET EVERYTHING YOU KNOW ABOUT GAME SHOWS WITH MTV’S NEW SERIES “BROKE A$$ GAME SHOW” PREMIERING IN FEBRUARY 2015http://thepub.viacom.com/sites/mtvpress/Pages/FORGET-EVERYTHING-YOU-KNOW-ABOUT-GAME-SHOWS-WITH-MTVS-NEW-SERIES-BROKE-ASS-GAME-SHOW.aspxFORGET EVERYTHING YOU KNOW ABOUT GAME SHOWS WITH MTV’S NEW SERIES “BROKE A$$ GAME SHOW” PREMIERING IN FEBRUARY 2015GP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e11/10/2015 8:00:00 AM<p>​​​​​</p><p style="text-align:center;"><strong>Hosted By Comedians Derek Gaines and David Magidoff </strong></p><p>Check out the sneak peek <a href="http://www.mtv.com/videos/?id=1733300&vid=1157568">here</a></p><p style="text-align:justify;"><strong><br></strong></p><p style="text-align:justify;"><strong>PASADENA,CA (January, 10, 2015) -</strong> Premiering <strong>February 5, at 11:00 ET/PT</strong> on <a href="file:///C:/Users/clarkm/Desktop/MTV.COM"><strong>MTV</strong></a>, <strong>"Broke A$$ Game Show,"</strong> is a new half-hour comedy that ushers in the next phase of the classic American game show by breaking all the rules and tossing out everything you think you know about game shows.  Hosts Derek Gaines and David Magidoff hit the streets of New York City to lure unsuspecting contestants into taking part in some seriously fun, sometimes twisted games that push their personal limits all for some cold, hard cash. </p><p>Dispensing with fancy lights, stages and expensive props,<strong> "Broke A$$ Game Show"</strong>  serves up<strong> </strong>irreverent street games like <strong>Twerk Off,</strong> a winner-take-all booty-bouncing battle with construction workers, or <strong>Cats Humping States, </strong>where players win big bucks by correctly identifying states upon which felines are fornicating." </p><p><br></p><p>Watch a special sneak preview <a href="http://www.mtv.com/videos/?id=1733300&vid=1157568">here</a>.</p><p><strong><em><br></em></strong></p><p><strong><em>Derek Gaines (@Derek1Gaines)</em></strong></p><p>Derek Gaines was born in California, but found his comedy chops while growing up in Philadelphia. He currently calls New York City his home where he regularly performs and brings a unique perspective to growing up African American in the suburbs. Derek made his standup comedy television debut in 2014 when he appeared on AXS TV's <em>Gotham Comedy Live</em> and was recently selected by the Just For Laughs Festival as part of their New Faces. Derek has been a contributor to VH1's <em>Big Morning Buzz</em> and will star in Morgan Spurlock's upcoming docu-series <em>Connected</em>.  </p><p><strong><em>David Magidoff (@DavidMagidoff)</em></strong></p><p>David is the founder of Monkey Butler, an international comedy school that has taught free improv classes to over 3,000 people in the US, UK and New Zealand. He has performed at UCB, iOWest, and is a graduate of the USC Theatre School. David recently guest-starred on <em>NCIS:LA</em>, <em>CSI</em>, <em>Austin & Ally</em>.  He will also be appearing on Netflix's live-action Richie Rich series in 2015.</p><p><br></p><p>Rhett Bachner and Brien Meagher serve as Executive producers for B-17 Entertainment (A Division of Core Media Group). Lauren Dolgen, Colin Nash, Kristina Edwards and Jennifer Russakoff are the Executives in charge for MTV.</p><p style="text-align:justify;"><strong><br></strong></p><p style="text-align:justify;"><strong>About MTV:</strong></p><p style="text-align:justify;">MTV is the world's premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture.  MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to <a href="file:///C:/outbind/::42:www.mtvpress.com">www.mtvpress.com</a>.</p>
MTV GREENLIGHTS NEW EPISODES OF “AMERICA’S BEST DANCE CREW” DURING WINTER TCA PRESENTATIONhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV-GREENLIGHTS-NEW-EPISODES-OF-AMERICA’S-BEST-DANCE-CREW-DURING-WINTER-TCA-PRESENTATION.aspxMTV GREENLIGHTS NEW EPISODES OF “AMERICA’S BEST DANCE CREW” DURING WINTER TCA PRESENTATIONGP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e11/10/2015 8:00:00 AM<p>​</p><p style="text-align:center;"><strong>Network Also Announces Premiere Dates for "Catfish: The TV Show" and "Finding Carter"</strong></p><p style="text-align:center;"> </p><p style="text-align:justify;"><strong>Beverly Hills, CA (January 10, 2015) –</strong> <a href="file:///C:/Users/solarij/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/6SS4D18J/mtv.com">MTV</a> announced today the return of "America's Best Dance Crew" ("ABDC") and premiere dates for two returning series <a href="http://www.mtv.com/shows/catfish/">"Catfish: The TV Show"</a> and <a href="http://www.mtv.com/shows/finding-carter/">"Finding Carter."</a>  The announcements were among those made today by Susanne Daniels, President of MTV Programming, during the network's presentation at the Winter 2015 Television Critics Association Press Tour.</p><p style="text-align:justify;"> </p><p style="text-align:justify;"><span style="text-decoration:underline;"><strong>"AMERICA'S BEST DANCE CREW" ("ABDC)" – SUMMER 2015</strong></span></p><p>It's the best of the best as<strong> "America's Best Dance Crew" ("ABDC")</strong> returns this summer with six- new episodes  featuring dance crews from previous seasons of the hit competition series.  Prepare for battles showcasing more amazing styles and innovative choreography as these crews keep the audience on the edge of their seats. Fresh talent and an all-new group of judges fill out what will be an electrifying season.</p><p>"ABDC" is executive produced by Randy Jackson, Rob Lee (Bayonne Entertainment) and Howard and Karen Schwartz (Hip Hop International). Brooke Karzen, Dan Sacks and Louise Wu are the executives overseeing the project for Warner Horizon Television ("The Bachelor," "The Bachelorette," "The Voice"). Lauren Dolgen, Kristina Edwards, Michelle Klepper and Hannah Uszak are the executives in charge for MTV.</p><p> </p><p><span style="text-decoration:underline;"><strong>"CATFISH: THE TV SHOW" – WEDNESDAY, </strong></span><span style="text-decoration:underline;"><strong>FEBRUARY</strong></span><span style="text-decoration:underline;"><strong> 25</strong></span><span style="text-decoration:underline;"><strong><sup>TH</sup></strong></span><span style="text-decoration:underline;"><strong> AT 10:00 P.M. ET/PT</strong></span></p><p><a href="http://www.mtv.com/shows/catfish/">"Catfish: The TV Show"</a> has had continued success as Wednesday's #1 original cable series with P12-34.  MTV's critically-acclaimed docu-series will return for its fourth season <a>on Wednesday, February 25 at 10 P.M. ET/PT</a>.</p><p>Giving a different twist to season four, co-host Max Joseph took a five-episode hiatus to make his feature film directorial debut with "We Are Your Friends," starring Zac Efron. In Max's absence, a variety of guest hosts will join Nev on investigations, including MTV's Charlamagne, Miss Teen USA Cassidy Wolf, Recording Artist Angel Haze, YouTube sensation Tyler Oakely and actor Alex Shaffer. Max will return for the remainder of the season. </p><p>"Catfish: The TV Show" tackles the mystery and complexities of dating in a digital world.  The hour-long series follows Nev Schulman, whose own online love drama was the subject of the "Catfish" film, and director-filmmaker Max Joseph as they take viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. </p><p>"Catfish: The TV Show" is produced by Relativity Television and Catfish Picture Company LLC for MTV with Relativity Television's  Tom Forman, Brad Bishop, Julie Link Steffens serving as executive producers alongside David Metzler, Ariel Schulman, Henry Joost, Nev Schulman, Max Joseph, Andrew Jarecki and Mark Smerling.  Marshall Eisen, Nomi Ernst Leidner, and Dave Sirulnick are executive producers for MTV.  Relativity Television's Jonathan Karsh, Karin Jarlstedt, Brian Patrick Murphy and Greg Nash are co-executive producers.  Kelly Ostreicher is Supervising Producer, MTV.  Jonathan Mussman is Executive in Charge, MTV.     </p><p>"Catfish: The TV Show"<em> </em>season four will premiere across MTV's international network of channels from early March (check local listings).  </p><p> Source: Nielsen. Live+SD. Ranked on 000s. Dates: 5/7/14-7/9/14.</p><p> </p><p style="text-align:justify;"><span style="text-decoration:underline;"><strong>"FINDING CARTER" – TUESDAY, MARCH 31</strong></span><span style="text-decoration:underline;"><strong><sup>ST</sup></strong></span><span style="text-decoration:underline;"><strong> AT 10:00 P.M. ET/PT</strong></span></p><p><a href="http://www.mtv.com/shows/finding-carter/">"Finding Carter"</a> season two returns Tuesday, March 31 at 10P.M. ET/PT.  Including all playback, the first season of Finding Carter was the #1 new series of the year with Teens and #1 cable scripted series of the year with persons 18-24.  Additionally, it had the highest L3 and L7 series playback in MTV history among P12-34 and was in the top 15 for a new show across all television.</p><p>The drama picks up right where it was left, in the back of Lori's car with the kidnapped Carter more scared than ever. This season we follow Carter and the rest of her family and friends as they face new obstacles and learn more about the secrets long hidden from them. </p><p>Finding Carter is executive produced by Emily Whitesell (Brothers & Sisters, Dirty Sexy Money, Party of Five).  The series was created by Emily Silver.  Alexander Motlagh is an Executive Producer.  Finding Carter stars Kathryn Prescott (Skins) as Carter, Cynthia Watros (Lost) as Elizabeth, Anna Jacoby-Heron (Contagion) as Taylor, Alexis Denisof (Angel, How I met Your Mother) as David, Alex Saxon (The Fosters) as Max, and Zac Pullam as Grant.</p><p>Source: Nielsen, P12-34 unless noted, Live+7 unless noted, 09/30/2013 - 09/28/2014, Rankers: ranked on 000s, full-day, ad supported cable networks.  New telecasts only. Sports, specials, repeats, acquisitions excluded. New show stat excludes series spinoff/extensions.</p><p style="text-align:justify;">Additional info, assets and photos from TCA 2014 are available at: <a href="http://www.mtvpress.com/">MTVPress.com</a> </p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>About MTV:          </strong></p><p style="text-align:justify;">MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub <a href="http://mtv.com/">MTV.com</a> is a leading destination for music, news and pop culture.  MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to <a href="http://www.mtvpress.com/">www.mtvpress.com</a>.</p>
RONNIE CHO NAMED NEW HEAD OF MTV PUBLIC AFFAIRShttp://thepub.viacom.com/sites/mtvpress/Pages/RONNIE-CHO-NAMED-NEW-HEAD-OF-MTV-PUBLIC-AFFAIRS.aspxRONNIE CHO NAMED NEW HEAD OF MTV PUBLIC AFFAIRSGP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e112/17/2014 8:00:00 AM<p style="text-align:left;"><strong>Former Associate Director of the White House Office of Public Engagement to Lead All Pro-Social Initiatives Including MTV's Recently Launched "Look Different" Anti-Bias Campaign</strong></p><p>New York, NY – December 17, 2014 – Stephen Friedman, President of MTV and Logo TV, today announced the hiring of Ronnie Cho as Vice President of Public Affairs for MTV. In this role, Cho, who formerly served as the Associate Director of the White House Office of Public Engagement, will oversee the strategic direction of all pro-social campaigns across <a href="http://www.broadwayworld.com/bwwtv/topic/MTV">MTV</a>, MTV2 and mtvU's television, digital and social properties. He will be based in MTV's New York headquarters and report to Friedman.</p><p>"Ronnie has dedicated himself to being an advocate for young people," said Stephen Friedman, President of MTV and Logo TV. "He's the perfect person to expand MTV's role as the megaphone for the Millennial generation – and to provide our audience new tools to take action on the issues they care about most."</p><p>In addition, Cho will work in tandem with Noopur Agarwal, Vice President of Public Affairs, and the recently hired Rich Ferraro, Senior Director of Public Affairs for Logo TV, to build new LGBTQ pro-social initiatives for the network. Ferraro previously served as Vice President of Communications and Programs at GLAAD and reports to Agarwal.</p><p>"I've worked with Rich for years during his time at GLAAD. His commitment to standing up for the LGBTQ community runs deep," Friedman said. "I'm excited to tap directly into his and Noopur's passion, creativity and insight as we create a new public affairs campaign for Logo."</p><p>Cho and team will continue to helm multiple boundary-shattering campaigns, including MTV's recently launched multi-year, anti-bias "Look Different" campaign that urges young people to recognize and challenge the hidden bias that exists around us all. To date, young people have already taken close to a million actions against bias through the campaign. Additional campaigns include the Peabody-winning "It's Your (Sex) Life," responsible sexual health campaign, which has reached over 200 million young people on sexual health issues; the Webby-winning "A Thin Line," which has inspired well over 1 million young people to draw their own line between digital use and digital abuse; and "<a href="http://www.halfofus.com/situation/veteran-issues/">Half of Us</a>," mtvU and the Jed Foundation's campaign to improve emotional health. </p><p>Previously, Cho was the Associate Director of the White House Office of Public Engagement where he served as President Obama's chief liaison to Young Americans. Prior to joining the White House, he was an editor at the Newsweek Daily Beast Company in New York City where he wrote and edited content related to social justice, innovation and social entrepreneurship. </p><p>The Phoenix, Arizona native and proud Arizona State University Sun Devil has worked on several political and issue campaigns including Secretary John Kerry's 2004 presidential campaign, former Arizona Governor Janet Napolitano's 2006 gubernatorial race and on the Obama for America campaign beginning in Iowa in 2007. </p><p>More recently, Ronnie lead a successful effort in the summer of 2014 to connect American classrooms with world-leading broadband speeds and increased access to 21<sup>st</sup> century education technology for schoolchildren. He was also featured in the Emmy-winning HBO documentary "By The People: The Election of Barack Obama" that followed President Obama's historic campaign for the White House. </p><p style="text-align:center;">###</p><p style="text-align:justify;">About MTV: </p><p style="text-align:justify;">MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub <a href="http://mtv.com/">MTV.com</a> is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to <a href="http://www.mtvpress.com/">www.mtvpress.com</a>.</p>
MTV2’S HIT SERIES “GUY CODE” RETURNS WITH REVAMPED CAST OF RISING STAND-UP STARS AND SOCIAL MEDIA MVPS http://thepub.viacom.com/sites/mtvpress/Pages/MTV2’S-HIT-SERIES-“GUY-CODE”-RETURNS-WITH-REVAMPED-CAST-OF-RISING-STAND-UP-STARS-AND-SOCIAL-MEDIA-MVPS-STARTING-WEDNESDAY-J.aspxMTV2’S HIT SERIES “GUY CODE” RETURNS WITH REVAMPED CAST OF RISING STAND-UP STARS AND SOCIAL MEDIA MVPS GP0|#a384e5a5-351b-4676-bba7-f40e3b55166c;L0|#0a384e5a5-351b-4676-bba7-f40e3b55166c|MTV2;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e112/15/2014 8:00:00 AM<p>​</p><p style="text-align:center;"><strong>STARTING WEDNESDAY JANUARY 14 AT 11:30 P.M. ET/PT</strong></p><p style="text-align:center;"><strong>New Season Features Thirteen Brand New Cast Members Alongside </strong><strong>Returning 'Code Gang' Andrew Schulz, Charlamagne tha God & Lil Duval, Chris Distefano, Damien Lemon, Jordan Carlos and Jon Gabrus</strong></p><p><strong>New York, NY (December 15, 2014)</strong> – <a href="http://www.mtv.com/mtv2/">MTV2 </a>today announced the premiere date and new cast roll out for the all-new season of the hit series "<a href="http://www.mtv.com/shows/guy_code/">Guy Code</a>," which premieres on <strong>Wednesday, January 14 at 11:30 p.m. ET/PT</strong>. The ultimate guy's guide to the laws of manhood,  "Guy Code" is also one of the highest-rated original series in MTV2 history and season five will feature thirteen new faces:<strong> </strong>Akaash Singh, Byron Bowers, Dave Ebert, Desus & Mero, Fahim Anwar, Julia Kelly, Matt Broussard, Matteo Lane, Monroe Martin, Nina Agdal, Samantha Hoopes and Tim<strong> </strong>DeLaGhetto.  The new "Guy Code" cast members join series favorites Andrew Schulz, Ariany Celeste, Ariel Meredith, Charlamagne tha god & Lil Duval, Chris Distefano, Damien Lemon, Jordan Carlos and Jon Gabrus from the previous seasons, as they revisit key topics with updated tips, insights and intelligence.</p><p>"Guy Code" fans can look forward to advice from some of the brightest talents from the social media world including Desus & Mero, who have created a sensation with their podcast <em>Desus vs. Mero </em>on Complex TV; Vine and Instagram superstar Julia Kelly whose hilarious skits propelled her to millions of followers; and Timothy Delaghetto who has over two million subscribers on his YouTube channel.  </p><p>The new season also features some of the hottest up and coming talents in stand-up and beyond, including a host of new comedians such as Fahim Anwar who just made a big splash on "Late Night with Seth Meyers," the hilarious Mateo Lane who was a finalist in Caroline's on Broadway <em>NY Funniest</em> contest, Matthew Broussard of the web-comic "Monday Punday," and Monroe Martin who has been slaying audiences across the country with his deeply personal stand-up. These cast members are just a few of the new faces who will help viewers wade through the sometimes murky waters of "Guy Code." </p><p><span style="text-decoration:underline;"><strong>New Cast Bios</strong></span></p><p><strong>Akaash</strong><strong> Singh </strong>(<a href="https://twitter.com/AkaashSingh">@AkaashSingh</a>)</p><p>Born and raised in Texas, Akaash Singh is a nationally touring stand-up comedian whose comedy is driven by cultural differences, an intense pride in his upbringing, and a desire to challenge the audience.  This past year he was on the HBO show "The Leftovers" and "Nick Cannon Presents: Wild 'N Out." </p><p><strong>Byron Bowers </strong>(<a href="https://twitter.com/byronbowers">@byronbowers</a>)</p><p>Comedian Byron Bowers was born and raised in a lower-middle class neighborhood in Atlanta, Georgia. But here's where it gets funny: The Atlanta School Board saw fit to bus him into the more affluent, whiter suburbs for his schooling. Thus began an inadvertent social experiment that bore comedic fruit. Byron's experiences directly inform his comedy – crisscrossing a multicultural socioeconomic landscape with the insight of a hip hop prodigy, the punch of a mixed martial artist, and the charm that one would expect from a proper southern gentleman. </p><p><strong>Dave Ebert </strong>(<a href="https://twitter.com/horsedivorce">@horsedivorce</a>)</p><p>Dave Ebert is an actor, comedian, writer, illustrator, freestyle rapper, and guy. He received his BFA in Acting from SUNY Fredonia in '09 and has been working in New York ever since. He performs live at the Upright Citizens Brigade with the Maude Sketch team <em>One Idiot</em>.  You can also see him perform not live in his web series "Shane and Dave." </p><p><strong>Desus & Mero (</strong>@desusnice @THEKIDMERO)</p><p>Desus Nice is a writer, host, and highly noted Twitter personality. Born and raised in the Bronx, he co-hosts the popular web series <em>Desus vs. Mero</em> on Complex TV. His work has been featured in <em>Vulture, Gawker, Buzzfeed </em>and several other media outlets. He once drank rum with Anthony Bourdain on <em>"Parts Unknown"</em>. </p><p>The Kid Mero is a New York-based writer, host, and Twitter personality. His work has appeared on <em>Vice </em>and <em>Complex</em>, and he is one-half of the popular web series <em>Desus vs. Mero</em> on <em>Complex TV</em>. He's been written about in <em>The New York Times, Entertainment Weekly,</em> <em>Vulture</em>, and <em>Gawker.</em> He is currently working on a sitcom treatment with Ezra Koenig of Vampire Weekend, based on his time working as an aide at a New York City public school. He lives in the Bronx with his wife and two kids.  </p><p><strong>Fahim Anwar </strong>(<a href="https://twitter.com/fahimanwar">@fahimanwar</a>)</p><p>Fahim Anwar is a Los Angeles-based standup comedian, actor and writer. Formerly an aerospace engineer at Boeing, Fahim traded the cubicle for the stage and has never looked back. In 2010 Fahim made his television debut with a guest starring role on NBC's <em>Chuck</em>. Most recently, he's had a recurring role on season three of FOX's <em>Lie To Me</em>. Fahim continues to write and star in his own series of internet shorts and has had multiple shorts go viral, with many being featured on Break, Digg and Reddit. </p><p><strong>Julia Kelly </strong>(<a href="https://twitter.com/MissJuliaKelly">@MissJuliaKelly</a>)</p><p>Hailing from the Pacific Northwest town of Portland, Oregon, Julia Kelly is a Rising Talent in the social media world. After a friend and fellow actor invited her to be in one of his vine videos, Julia was hooked and began to collaborate with other Viners. In a few short months Julia became a huge success. Soon after Vine, she started her Instagram and now her total Social Media fan base is close to over 2 million. Recently Julia was featured as a "New and Rising Star" in social media in the New York Times Magazine. </p><p><strong>Matthew Broussard </strong>(<a href="https://twitter.com/mondaypunday">@mondaypunday</a>)</p><p>Born in New Jersey, raised in Atlanta, and, in 2012, winner of Houston's Funniest Person, Matthew Broussard isn't sure where he's from. Before doing stand-up, he earned a degree in Applied Math from Rice University and got fired from being a financial analyst. His comedy relies on his killer timing, subtle wit, and devilish good looks. Also, he's not very witty and his timing could use some work. When he's not drawing puns for his web-comic, <a href="http://mondaypunday.com/">mondaypunday.com</a>, he enjoys swimming, using semicolons pretentiously, and resembling a villain from an 80s movie.</p><p><strong>Matteo Lane </strong>(<a href="https://twitter.com/MatteoLane">@MatteoLane</a>)</p><p>Matteo Lane is a New York-based comedian, originally from Chicago.  Before starting stand up, Matteo lived in Italy as an oil painter and Opera singer.  After realizing that he wasn't going to become Maria Callas, Matteo began telling jokes to strangers in dark rooms.  Matteo has performed in the Montreal Laughs Festival, on Comedy Central and has been heard on SiriusXM radio. </p><p><strong>Monroe Martin </strong>(<a href="https://twitter.com/MonroeMartinIII">@MonroeMartinIII</a>)</p><p>Monroe Martin is a colorful and imaginative comedian born and raised in Philadelphia with a lifetime of hard knock experiences that have been spun into side-splitting jokes and stories. One usually wouldn't find Monroe's life story laughable. After all, how inappropriate is it to laugh at a foster child who jumped around from one dysfunctional family to another? Monroe's honest and open approach to joke and storytelling universalizes his experiences. Follow him on twitter @monroemartinIII. </p><p><strong>Nina Agdal</strong> (<a href="https://twitter.com/NinaAgdal">@NinaAgdal</a>)</p><p>Danish beauty Nina Agdal's star continues to rise.  From Sports Illustrated 2012 Rookie of the Year to landing the cover of this year's coveted SI 50<sup>th</sup> Anniversary Swimsuit Issue. Look for Nina in 2015 in the <em>Entourage</em> feature film and the newest Bebe campaign. </p><p><strong>Samantha Hoopes </strong>(<a href="https://twitter.com/samanthahoopes">@samanthahoopes</a>)</p><p>Samantha Hoopes is an American model from Doylestown, Pennsylvania.  She was recently featured in Sports Illustrated's 50th Anniversary Swimsuit issue and is the new face of <em>Guess</em>. Before becoming a successful model, she attended <a href="http://en.wikipedia.org/wiki/Penn_State_University">Penn State</a> and majored in business after changing her major from <a href="http://en.wikipedia.org/wiki/Kinesiology">kinesiology</a>. </p><p><strong>Timothy DeLaGhetto </strong>(<a href="https://twitter.com/Traphik">@Traphik</a>)</p><p>Timothy DeLaGhetto, also known as Traphik, is an Asian American rapper, comedian, writer, and videographer. As of March 2014, his main YouTube channel has over 2.3 million subscribers and 550 million video views. The channel features original skits, parodies, rants, and a series called "Dear DeLaGhetto." His most popular video has over 78 million views. He is a featured cast member on MTV2's other hit series "Nick Cannon Presents: Wild 'N Out."</p><p>"Guy Code" was developed by Ryan Ling, who also serves as Executive Producer for the series. Darin Byrne, Paul Ricci and Chris McCarthy are Executive Producers for MTV2. Andy Stuckey is Director. The series is an original production by Viacom Media Networks.</p><p style="text-align:justify;">For more information, visit MTV2.com or MTVPress.com. </p><p style="text-align:justify;">MTV2 targets young men with smart, funny and relevant content, including comedic, music and action-oriented original programming. For more information on the network, visit <a href="http://www.mtv2.com/">MTV2.com</a> or <a href="http://www.mtvpress.com/">MTVPress.com</a>. </p><p style="text-align:justify;"><strong>About MTV2</strong></p><p>MTV2 is a leading male-minded lifestyle brand for the Millennial generation. Distributed in more than 80 million homes, it's the No. 1 channel for males 12-34 among networks available in under 90 million homes. MTV2's programming is fueled by comedic originals, music and cultural commentary that is curated with its audience. As a sibling network of MTV, MTV2 is an incubator and proving ground for rising young comedians, musicians and entertainers.   MTV2 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to <a href="http://www.mtvpress.com/">http://www.mtvpress.com</a> or follow us on Twitter @MTVPress.</p><p style="text-align:center;">###</p><p><strong>Contacts: </strong></p><p>Michele Clark-McCrary</p><p><a href="mailto:Michelle.Clark-McCrary@viacommix.com">Michelle.Clark-McCrary@viacommix.com</a></p><p>212-846-3538</p>

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