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THE U.S. DEPARTMENT OF STATE mtvU TEAM WITH ARTISTS MACKLEMORE RYAN LEWIS, PETE WENTZ AND OK GO http://thepub.viacom.com/sites/mtvpress/Pages/THE-U.S.-DEPARTMENT-OF-STATE-mtvU-TEAM-WITH-ARTISTS-MACKLEMORE-RYAN-LEWIS,-PETE-WENTZ-AND-OK-GO-TO-REVIEW-AND-NOMINATE-.aspxTHE U.S. DEPARTMENT OF STATE mtvU TEAM WITH ARTISTS MACKLEMORE RYAN LEWIS, PETE WENTZ AND OK GO GP0|#b655f2a5-5c9d-4b31-b9b3-36635afbcbf0;L0|#0b655f2a5-5c9d-4b31-b9b3-36635afbcbf0|MTVu;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e12/25/2015 8:00:00 AM<p style="text-align:center;"><strong><span lang="EN-GB" style="font-size:14pt;font-family:tahoma;color:black;">​           ​​TO REVIEW AND NOMINATE 2015 – 2016 FULBRIGHT-mtvU CANDIDATES</span></strong>​</p><p style="text-align:center;"><strong>Application Period for Fulbright-mtvU Fellows Open Through </strong><strong style="line-height:1.6;font-size:13px;">February 27, 2015</strong></p><p style="text-align:justify;"><strong>New York, NY (February 25, 2015) –</strong> The U.S. Department of State and <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dhttp://www.mtvu.com/">mtvU</a>, MTV's 24-hour college network, announced today the new line-up of musical artists who will review and nominate candidates for the <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://eca.state.gov/fulbright/fulbright-programs/program-summaries/fulbright-mtvu-fellowship">2015-2016 Fulbright-mtvU Fellowships. </a> The review panel includes: Grammy Award-winning duo <strong>Macklemore & Ryan Lewis</strong>; <strong>Pete Wentz</strong>, bassist for Fall Out Boy, the multi-platinum rock band from Chicago; and Grammy-Award winning band <strong>OK Go</strong>.</p><p style="text-align:justify;">"While I was studying calculus as a teenager, I had an epiphany: math is beautiful,"<strong>said Damian Kulash of OK Go</strong>. "It's the very essence of elegance and power, and at that moment, the fact that there could be finite relationships between different infinities felt to me profound beyond belief. My mind was blown. The thing is, I had that epiphany after a decade of math classes. On the other hand, music blew my mind on day one; for as long as I can remember it's given me that same awe for the universe — that same amazement at the incredible depth and richness of the world around us, and the stunning accomplishments of those who've endeavored to understand it more deeply. So I'm very excited to be involved with this year's Fulbright-mtvU Fellowships. It's a big honor to be a part of the judging, and I'm excited for (and jealous of) the talented fellows who will deepen the world's understanding of music."</p><p style="text-align:left;">Fulbright-mtvU Fellowships, sponsored by the U.S. Department of State and administered by the Institute of International Education, allow U.S. graduate students and recent graduates to pursue a project that explores the power of music as a global force for mutual understanding and addresses global foreign policy issues.  Fulbright-mtvU recipients are chosen through a multi-tiered, merit-based selection process beginning with field and discipline reviews by U.S. and foreign academic leaders and area experts. mtvU and artists <strong>Macklemore & Ryan Lewis</strong>,<strong> Pete Wentz </strong>and<strong> OK Go </strong>will then review and nominate the shortlist of top qualified candidates. Final selections are made by the Presidentially-appointed <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dhttp://eca.state.gov/fulbright/about-fulbright/j-william-fulbright-foreign-scholarship-board-ffsb">J. William Fulbright Foreign Scholarship Board.</a> Applications for the 2015-2016 Fellowships are being accepted through February 27, 2015, with more information available at with more information available at <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://www.us.fulbrightonline.org">http://www.us.fulbrightonline.org</a> or <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://www.fulbright.mtvU.com">http://www.fulbright.mtvU.com</a>.</p><p style="text-align:justify;">The 2014-2015 Fulbright-mtvU Fellows are currently conducting research in Ghana,Iceland, Japan, the United Arab Emirates, and Zambia for one academic year on projects of their own design around an aspect of international musical culture, ranging from an environmental music festival to youth music education. They include Benjamin Cohn, a graduate of the University of Puget Sound; Jillian Marshall, a Ph.D. student at Cornell University; Martha O'Donovan, a New York University alumna; Scott Shigeoka, a Washington State University graduate; and Corinne Stokes, a Ph.D. student at the University of Texas at Austin. Each has been sharing her or his experiences with peers via video reports, blogs and podcasts on mtvU and <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://www.fulbright.mtvU.com">http://www.fulbright.mtvU.com</a>. </p><p style="text-align:justify;"><strong>About mtvU:</strong></p><p style="text-align:justify;">Broadcast to nearly 750 college campuses as well as via top cable distributors in 700 college communities nationwide, mtvU reaches more than 8 million U.S. college students – making it the largest, most comprehensive television network just for college students.  Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others.  mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus.  mtvU airs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change.  mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more.  For more information about mtvU, and a complete programming schedule, visit <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=https://owa.viacom.com/owa/redir.aspx?C%3ddq1SVL2quEyERe3y9sDS2JZfu4Ti4NAIo0z2gUS9nFQ2ax3bO_fKp6-HD1kfYAO-ddcTQcIAnag.%26URL%3dhttp://www.mtvu.com/">www.mtvU.com</a>.</p><p style="text-align:justify;"><strong>About Fulbright:</strong></p><p style="text-align:justify;">The <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dhttp://fulbright.state.gov%27">Fulbright Program</a> is the U.S. government's flagship international educational exchange program and is supported by the people of the United States and partner countries around the world.  Since 1946, the Fulbright Program has provided more than 360,000 participants from over 155 countries with the opportunity to study, teach and conduct research, exchange ideas, and contribute to finding solutions to shared international concerns. </p><p><strong>Press Contacts:  </strong><br><strong> </strong>Jake Urbanski, mtvU, 212.846.6888 or <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dmailto:jake.urbanski%40mtvstaff.com">jake.urbanski@mtvstaff.com</a></p><p>Michelle Clark-McCrary, mtvU, 212.846.3538 or <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dmailto:michelle.clark-mccrary%40viacommix.com">michelle.clark-mccrary@viacommix.com</a></p><p>Bureau of Educational and Cultural Affairs, 202.632.6452 or <a href="https://owa.viacom.com/owa/redir.aspx?C=inqwaDrO60-oAhJRQkHPimSDKV-HJNII_1FnSFjTwDAy2NisnTyN-37zo7jxp1ut9RqikwY_YVQ.&URL=http://redirect.state.sbu/?url%3dmailto:ECA-PRESS%40state.gov">ECA-PRESS@state.gov</a></p>
BIG SEAN TO BRING HIS DARK SKY PARADISE TO THE “2015 mtvU WOODIE AWARDS” AS A PERFORMERhttp://thepub.viacom.com/sites/mtvpress/Pages/BIG-SEAN-TO-BRING-HIS-DARK-SKY-PARADISE-TO-THE-2015-mtvU-WOODIE-AWARDS-AS-A-PERFORMER.aspxBIG SEAN TO BRING HIS DARK SKY PARADISE TO THE “2015 mtvU WOODIE AWARDS” AS A PERFORMERGP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e1;GP0|#b655f2a5-5c9d-4b31-b9b3-36635afbcbf0;L0|#0b655f2a5-5c9d-4b31-b9b3-36635afbcbf0|MTVu2/24/2015 8:00:00 AM<p>​</p><p style="text-align:center;"><strong class="ms-rteFontSize-3">The Multi-Platinum Recording Artist Announced His Woodies Performance on MTV's Official Snapchat Account</strong></p><p style="text-align:center;"><strong>​"2015 mtvU Woodie Awards" Air Live on MTV March 20 at 9 p.m. ET </strong></p><p style="text-align:justify;"><strong>​<br>New York, NY (February 24, 2015)</strong> – <a href="http://www.mtv.com/artists/big-sean/">Big Sean</a>, white-hot rapper and G.O.O.D. Music/Def Jam Recordings artist, today announced on MTV's official Snapchat account that he will perform <strong>LIVE</strong> on the <strong>"</strong><strong>2015 mtvU Woodie Awards</strong><strong>"</strong> <strong>Friday, March 20</strong> at <strong>9 p.m. ET/8 p.m. CT </strong>from the 2015 SXSW Music Festival in Austin, Texas. The reveal kick-started a special MTV Snapchat story with Big Sean, giving fans an inside look at his life on the day that he drops his third LP, "Dark Sky Paradise." The artist recently released two tracks - "One Man Can Change The World" (featuring Kanye West and John Legend) and "Win Some, Lose Some" - that immediately jumped to the No. 1 and No. 2 spots, respectively, on the iTunes Hip-Hop/Rap chart. Big Sean also recently held an unprecedented four of the Top 10 songs on the iTunes Hip-Hop/Rap chart. </p><p style="text-align:justify;"> <span style="font-size:12px;line-height:19.2000007629395px;"><br></span><span style="line-height:1.6;">As previously announced, </span><a href="http://www.mtv.com/ontv/woodieawards/2015/woodie-of-the-year/" style="line-height:1.6;">"2015 mtvU Woodie Awards" nominees</a><span style="line-height:1.6;"> will vie for the chunks of wood during</span><strong style="line-height:1.6;"> </strong><span style="line-height:1.6;">a 60-minute special in primetime on MTV. The hour-long show will feature epic performances and appearances by some of the most innovative, influential and groundbreaking artists – from headliners to the underground – while honoring those who made the biggest impact in music over the past year. This year's </span><span style="line-height:1.6;">nominees include Drake, Sia, Ed Sheeran, Sam Smith, FKA twigs, Raury and Childish Gambino. Woodie Award voting is currently open at </span><a href="http://woodies.mtv.com/" style="line-height:1.6;">Woodies.MTV.com</a><span style="line-height:1.6;">. Additional performers will be announced at a later date.</span></p><p style="text-align:justify;"><br>Big Sean's career has exploded since the release of his debut album "Finally Famous." With more than 6 million Facebook fans to date and over 6.5 million Twitter followers, the Detroit MC has been in overdrive since 2007, when his "Finally Famous: The Mixtape" was issued, followed by "Finally Famous Vol. 2: UKNOWBIGSEAN" (2009), "Finally Famous Vol. 3: BIG" (2010) and "Detroit" (2012). In addition to being recognized by GQ Magazine as 2012's 'Hottest Rookie' and picking up honors at the 2012 BET Awards for 'Best New Artist,' Sean received double Grammy nominations for his collaboration with mentor Kanye West for "Mercy" which also featured G.O.O.D. Music / Def Jam label mate Pusha T and 2 Chainz.</p><p style="text-align:justify;"><strong><br>The "MTV Woodies Festival" and "mtvU Woodie Awards"</strong></p><p style="text-align:justify;">Kicking off the "2015 mtvU Woodie Awards" will be the "MTV Woodies Festival," an all-day party with performances from the hottest new names in music. Festival doors open at 3 p.m. CT on Friday, March 20, 2015 at 305 South Congress Avenue in Austin and performances will be live streamed on Woodies.MTV.com starting at 5 p.m. ET/4 p.m. CT. The "MTV Woodies Festival" will lead up to the "2015 mtvU Woodie Awards," which takeover the festival beginning at 9 p.m. ET/8 p.m. CT. Entrance into the "2015 mtvU Woodie Awards" and festival is free, with an online RSVP available at a later date.<br><br></p><p style="text-align:justify;">The "mtvU Woodie Awards" promises to be an unforgettable night of music and performances.  The show was established in 2004 and has since propelled numerous recognized acts to the next level of their careers – including surging record sales, headlining tours and mainstream acclaim. Examples include: <strong>The Killers</strong> (Breaking Woodie '04), <strong>N.E.R.D.</strong> (Left Field Woodie '04), <strong>Death Cab for Cutie </strong>(Best Video Woodie '05), <strong>Fall Out Boy</strong> (Road Woodie '05), <strong>30 Seconds to Mars</strong> (Best Video Woodie – Live Action '06) <strong>Muse </strong>(Performing Woodie '07), <strong>Lupe Fiasco</strong> (performed at Woodies '07), <strong>Vampire Weekend </strong>(performed at '08 Woodies), <strong>Kings of Leon </strong>(Woodie of the Year '09), <strong>Jack White </strong>(performed at '09 Woodies with the Dead Weather),<strong> Rick Ross </strong>(performed at '09 Woodies), <strong>Matt & Kim </strong>(Best Video Woodie '09),<strong> Wiz Khalifa </strong>(Woodie of the Year '11), <strong>Odd Future</strong> (performed at '11 Woodies), <strong>Sleigh Bells</strong> (performed at '11 Woodies) <strong>MGK</strong> (Breaking Woodie '12), <strong>Mac Miller</strong> (Woodie of Year and Performing Woodie '12), <strong>Zedd</strong> (performed at '13 Woodies), <strong>Macklemore and Ryan Lewis</strong> (Branching Out Woodie '13) and <strong>Iggy Azalea with Charli XCX</strong> (performed at '14 Woodies).</p><p><strong><br></strong></p><div style="text-align:-webkit-left;"><strong><strong style="line-height:1.6;text-align:justify;">Note to Press:</strong><span style="line-height:1.6;text-align:justify;"> To apply for "2015 mtvU Woodie Awards" and Festival press credentials, please visit </span><a href="/sites/mtvpress/woodieawards" style="line-height:1.6;text-align:justify;">MTVPress.com</a><span style="line-height:1.6;text-align:justify;"> by March 11, 2015. </span></strong></div><p></p><p style="text-align:justify;"><br>Official sponsors of the "MTV Woodies Festival" and "2015 mtvU Woodie Awards" include CLEAN & CLEAR<sup>®</sup>, <em>ICE BREAKERS</em> Mints, Pepsi<sup>®</sup>, Taco Bell<sup>®</sup> and U.S. Army.  </p><p style="text-align:justify;"><br>Ryan Kroft, Amy Doyle, Gina Esposito and Jesse Ignatovic are the Executive Producers of the "2015 mtvU Woodie Awards," with Andria Parides acting as supervising producer. Joe Buoye is the Executive in Charge of Production.<br><br></p><p style="text-align:justify;">For more information, visit <a href="http://woodies.mtv.com/">Woodies.MTV.com</a> or <a href="http://www.mtvpress.com/">MTVPress.com</a>.<br><br></p><p style="text-align:justify;"><strong>About mtvU</strong></p><p style="text-align:justify;">Broadcast to nearly 750 college campuses as well as via top cable distributors in 700 college communities nationwide, mtvU reaches more than 8 million U.S. college students – making it the largest, most comprehensive television network just for college students.  Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others.  mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus.  mtvU airs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change.  mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more.  For more information about mtvU, and a complete programming schedule, visit <a href="https://owa.viacom.com/owa/redir.aspx?C=dq1SVL2quEyERe3y9sDS2JZfu4Ti4NAIo0z2gUS9nFQ2ax3bO_fKp6-HD1kfYAO-ddcTQcIAnag.&URL=http://www.mtvu.com/">www.mtvU.com</a>.</p><p style="text-align:center;">###</p>
mtvU UNVEILS “2015 mtvU WOODIE AWARDS” NOMINEES: J. COLE, CHARLI XCX, RUN THE JEWELS, SAM SMITH, PORTER ROBINSON AND FKA TWIGS TO COMPETE FOR “WOODIE OF THE YEAR” AT SXSWhttp://thepub.viacom.com/sites/mtvpress/Pages/-mtvU-UNVEILS-2015-mtvU-WOODIE-AWARDS-NOMINEES-FOR-WOODIE-OF-THE-YEAR-AT-SXSW.aspx mtvU UNVEILS “2015 mtvU WOODIE AWARDS” NOMINEES: J. COLE, CHARLI XCX, RUN THE JEWELS, SAM SMITH, PORTER ROBINSON AND FKA TWIGS TO COMPETE FOR “WOODIE OF THE YEAR” AT SXSWGP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e1;GP0|#b655f2a5-5c9d-4b31-b9b3-36635afbcbf0;L0|#0b655f2a5-5c9d-4b31-b9b3-36635afbcbf0|MTVu2/18/2015 8:00:00 AM<p style="text-align:center;"><strong class="ms-rteFontSize-3">​Drake, Charli XCX, Sia, FKA twigs, Ed Sheeran, Childish Gambino and Sam Smith Receive Multiple Woodies Noms, while Taylor Swift, Beyoncé and Eminem Also Garner Nods </strong></p><p><strong> </strong></p><p style="text-align:center;"><strong>For First Time "mtvU Woodie Awards" Premiere LIVE in Primetime from SXSW on MTV Friday, March 20 at 9 p.m. ET</strong></p><p style="text-align:center;"><strong> </strong></p><p><strong><em>To view a clip of Rita Ora and Charli XCX announcing the "Woodie of the Year" nominees, click </em></strong><a href="http://www.mtv.com/videos/?vid=1167212"><strong><em>here</em></strong></a><strong><em>. </em></strong></p><p><strong> </strong></p><p style="text-align:justify;"><strong>New York, NY (February 18, 2015)</strong> – <a href="http://www.mtvu.com/">mtvU</a>, MTV's 24-hour college network, today revealed the categories and nominees for the <strong>"</strong><a href="http://woodies.mtv.com/"><strong>2015 mtvU Woodie Awards</strong></a><strong>,"</strong> the annual event at the forefront of breaking some of the biggest names in music. For the first time in show history, nominees will vie for the chunks of wood <strong>LIVE</strong> in primetime on MTV, with a 60-minute special starting at <strong>9 p.m. ET on Friday, March 20</strong> from the SXSW Music Festival in Austin, Texas. The jam-packed hour will feature epic performances and appearances by some of the most innovative, influential and groundbreaking artists – from headliners to the underground – while honoring those who made the biggest impact in music over the past year.</p><p style="text-align:justify;">"The Woodies are the place to discover the emerging artists that you will love forever," said Ryan Kroft, "2015 mtvU Woodie Awards" Executive Producer. "Throughout the show's history, the Woodies stage is where many of today's biggest pop culture icons have been introduced to national audiences. This year's show will be no exception."</p><p style="text-align:justify;">The awards show will be preceded by the all-day "MTV Woodies Festival" on the ground at SXSW and streaming live on MTV.com. Voting for the "mtvU Woodie Awards" opens today at <a href="http://woodies.mtv.com/">Woodies.MTV.com</a> and runs through March 10, 2015. To watch Rita Ora and Charli XCX announce the "Woodie of the Year" nominees, click <a href="http://www.mtv.com/videos/?vid=1167212">here</a>.</p><p style="text-align:justify;"> </p><p style="text-align:justify;"><strong>The Nominees</strong></p><p style="text-align:justify;">Several noteworthy artists received multiple nominations, including Drake, Sia, Ed Sheeran, Sam Smith, FKA twigs and Childish Gambino. Of that group, Sam Smith and FKA twigs are going against J. Cole, Charli XCX, Run the Jewels and Porter Robinson for the biggest award of the night, "Woodie of the Year," which honors the artist that completely owned the past 12 months. </p><p style="text-align:justify;">Looking ahead, six up-and-coming acts are nominated for "Artist to Watch Woodie," honoring the best emerging artists on the music landscape. Hand-selected from MTV's breakthrough "2015 Artist to Watch" list, the nominees include Years & Years, Rae Sremmurd, Raury, MisterWives, Kygo and James Bay.  </p><p style="text-align:justify;">"Wooo!!!! It's a dream come true. We're honored to be nominated and we can't wait to see everyone down at the awards in Austin," <strong>said Rae Sremmurd</strong>. </p><p style="text-align:justify;">In the "Best Video Woodie" category, emerging artists will compete with established artists already known for their excellence in the medium, as the field includes FKA twigs ("Pendulum"), Childish Gambino ("Sober"), Beyoncé ("7/11"), Flying Lotus featuring Kendrick Lamar ("Never Catch Me"), Bad Suns ("Salt") and Vic Mensa ("Down on My Luck").  </p><p style="text-align:justify;">To honor the best collaboration between artists over the past year, mtvU created the "Co-Sign Woodie Award." That field includes Alesso featuring Tove Lo for "Heroes (We Could Be);" Hoodie Allen featuring Ed Sheeran for "All About It;" Jack Ü featuring Kiesza for "Take Ü;" Fences featuring Macklemore & Ryan Lewis for "Arrows;" iLoveMakonnen featuring Drake for "Tuesday;"and Eminem featuring Dej Loaf for "Detroit vs. Everybody."</p><p style="text-align:justify;">"I'm so honored to be nominated for a Woodie Award! It's so crazy to me that a random night making music with my friend could turn into an acknowledgement like this from MTV," <strong>said Hoodie Allen</strong>. </p><p style="text-align:justify;">The "Next Level Performance Woodie" is a new category for 2015 that rewards artists who took their live shows to new creative highs. The inaugural field includes Drake and Lil Wayne for creating an app that allowed the audience to decide who performed first on their joint tour; Childish Gambino for creating an app that allowed users to display messages onto his tour stage; Big Data, who used social media during their performances to acknowledge specific audience members in real time in front of the entire crowd; Sia for performing in several TV appearances without showing her face by utilizing performance artists and actors to serve as a proxy for her; and Skrillex, who performed a Bonnaroo SuperJam session fusing EDM and live instrumentation with numerous surprise guests. </p><p style="text-align:justify;">Once again, mtvU is also honoring the pioneering college radio stations committed to bringing students the latest indie and emerging music, and today revealed the 10 finalists for the "College Radio Woodie." Lauded for championing artists before they achieve mainstream success, these student-run radio stations represent the new music vanguard. The full list of nominees is included below.  </p><p style="text-align:justify;"> </p><p style="text-align:justify;"><strong>The nominees for the "2015 mtvU Woodie Awards" are:</strong></p><p style="text-align:justify;"><strong>​Woodie Of The Year (Artist of the Year)</strong></p><ul><li>J. Cole</li><li>Sam Smith </li><li>Charli XCX</li><li>Run the Jewels</li><li>Porter Robinson</li><li>FKA twigs </li></ul><p style="text-align:justify;"><strong>Artist to Watch Woodie (Best Emerging Artist)</strong></p><ul><li>Years & Years</li><li>Rae Sremmurd</li><li>Raury</li><li>MisterWives</li><li>Kygo</li><li>James Bay</li></ul><strong style="text-align:justify;">Best Video Woodie (Best Video of the Year)</strong><br><ul><li>FKA twigs – "Pendulum"</li><li>Childish Gambino – "Sober" </li><li>Beyoncé <em>–</em> "7/11" </li><li>Flying Lotus featuring Kendrick Lamar – "Never Catch Me"</li><li>Bad Suns – "Salt"</li><li>Vic Mensa – "Down On My Luck"<br></li></ul><p style="text-align:justify;"><strong>Cover Woodie (Best Cover Song)</strong></p><ul><li>Ed Sheeran, Sia, and Grouplove covering Beyoncé – "Drunk In Love" </li><li>Kiesza covering Hozier – "Take Me To Church"</li><li>Lorde covering Jeremih – "Don't Tell Em"</li><li>Charli XCX covering Taylor Swift – "Shake It Off"</li><li>Taylor Swift covering Vance Joy – "Riptide" </li><li>Sam Smith covering Whitney Houston – "How Will I Know"</li></ul><p style="text-align:justify;"><strong>Next Level Performance Woodie (Finding New Ways to Reach Audiences)</strong></p><ul><li>Drake and Lil Wayne – created an app that allowed the audience to decide who performed first on their joint tour. </li><li>Childish Gambino – created an app that allowed users to display messages onto his tour stage. </li><li>Big Data – used social media during their performances to acknowledge specific audience members in real time in front of the entire crowd. </li><li>Sia – performed in several TV appearances without showing her face by utilizing performance artists and actors to serve as a proxy for her. </li><li>Skrillex – performed Bonnaroo SuperJam session fusing EDM and live instrumentation with numerous surprise guests.</li></ul><p style="text-align:justify;"><strong>Co-Sign Woodie (Best Collaboration Between Artists)</strong></p><ul><li>Alesso featuring Tove Lo – "Heroes (We Could Be)"</li><li>Hoodie Allen featuring Ed Sheeran – "All About It"</li><li>Jack Ü featuring Kiesza – "Take Ü" </li><li>Fences featuring Macklemore & Ryan Lewis – "Arrows"</li><li>iLoveMakonnen featuring Drake – "Tuesday"</li><li><span style="text-align:justify;">Eminem featuring Dej Loaf – "Detroit vs. Everybody"</span></li></ul><br style="text-align:justify;"><strong style="text-align:justify;">College Radio Woodie (Best College Radio Station)</strong><br><ul><li>Arizona State University (KASC)</li><li>Boston University (WTBU)</li><li>Eastern Illinois University (WEIU)</li><li>Hofstra University (WRHU)</li><li>James Madison University (WXJM)</li><li>Loyola University Chicago (WLUW)</li><li>Marywood University (WVMW) </li><li>St. Edward's University (Topper Radio)</li><li>University of California, Berkeley (KALX)</li><li>University of Pittsburg (WPTS) </li></ul><p style="text-align:justify;"><strong>The </strong><strong> </strong><strong>"MTV Woodies Festival" and "mtvU Woodie Awards"</strong></p><p style="text-align:justify;">Kicking off the "2015 mtvU Woodie Awards" will be the "MTV Woodies Festival," an all-day party with performances from the hottest new names in music. Festival doors open at 3 p.m. CT on Friday, March 20, 2015 at 305 South Congress Avenue in Austin and performances will be live streamed on Woodies.MTV.com starting at 5 p.m. ET/4 p.m. CT. The "MTV Woodies Festival" will lead up to the "2015 mtvU Woodie Awards," which takeover the festival beginning at 9 p.m. ET/8 p.m. CT. Entrance into the "2015 mtvU Woodie Awards" and festival is free, with an online RSVP available at a later date. </p><p style="text-align:justify;"><br>The "mtvU Woodie Awards" promises to be an unforgettable night of music and performances.  The show was established in 2004 and has since propelled numerous recognized acts to the next level of their careers – including surging record sales, headlining tours and mainstream acclaim. Examples include: <strong>The Killers</strong> (Breaking Woodie '04), <strong>N.E.R.D.</strong> (Left Field Woodie '04), <strong>Death Cab for Cutie </strong>(Best Video Woodie '05), <strong>Fall Out Boy</strong> (Road Woodie '05), <strong>30 Seconds to Mars</strong> (Best Video Woodie – Live Action '06) <strong>Muse </strong>(Performing Woodie '07), <strong>Lupe Fiasco</strong> (performed at Woodies '07), <strong>Vampire Weekend </strong>(performed at '08 Woodies), <strong>Kings of Leon </strong>(Woodie of the Year '09), <strong>Jack White </strong>(performed at '09 Woodies with the Dead Weather),<strong> Rick Ross </strong>(performed at '09 Woodies), <strong>Matt & Kim </strong>(Best Video Woodie '09),<strong> Wiz Khalifa </strong>(Woodie of the Year '11), <strong>Odd Future</strong> (performed at '11 Woodies), <strong>Sleigh Bells</strong> (performed at '11 Woodies) <strong>MGK</strong> (Breaking Woodie '12), <strong>Mac Miller</strong> (Woodie of Year and Performing Woodie '12), <strong>Zedd</strong> (performed at '13 Woodies), <strong>Macklemore and Ryan Lewis</strong> (Branching Out Woodie '13) and <strong>Iggy Azalea with Charli XCX</strong> (performed at '14 Woodies). </p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>Note to Press:</strong> To apply for "2015 mtvU Woodie Awards" and Festival press credentials, please visit <a href="/sites/mtvpress/woodieawards">MTVPress.com</a> by March 6, 2015. </p><p style="text-align:justify;"></p><p style="text-align:justify;">Official sponsors of the "MTV Woodies Festival" and "2015 mtvU Woodie Awards" include CLEAN & CLEAR<sup>®</sup>, <em>ICE BREAKERS</em> Mints, Pepsi<sup>®</sup>, Taco Bell<sup>®</sup> and U.S. Army.   </p><p style="text-align:justify;"><br></p><p style="text-align:justify;">Ryan Kroft, Amy Doyle, Gina Esposito and Jesse Ignatovic are the Executive Producers of the "2015 mtvU Woodie Awards," with Andria Parides acting as supervising producer. Joe Buoye is the Executive in Charge of Production. </p><p style="text-align:justify;"><br></p><p style="text-align:justify;">For more information, visit <a href="http://woodies.mtv.com/">Woodies.MTV.com</a> or <a href="http://www.mtvpress.com/">MTVPress.com</a>. </p><p style="text-align:justify;"><strong><br></strong></p><p style="text-align:justify;"><strong>About mtvU</strong></p><p style="text-align:justify;">Broadcast to nearly 750 college campuses as well as via top cable distributors in 700 college communities nationwide, mtvU reaches more than 8 million U.S. college students – making it the largest, most comprehensive television network just for college students.  Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others.  mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus.  mtvU airs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change.  mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more.  For more information about mtvU, and a complete programming schedule, visit <a href="https://owa.viacom.com/owa/redir.aspx?C=dq1SVL2quEyERe3y9sDS2JZfu4Ti4NAIo0z2gUS9nFQ2ax3bO_fKp6-HD1kfYAO-ddcTQcIAnag.&URL=http://www.mtvu.com/">www.mtvU.com</a>.</p><p style="text-align:justify;"> </p><p style="text-align:center;">###</p><p></p>
THE ORIGINAL GIRLS ARE BACK! AMBER, CATELYNN, FARRAH AND MACI RETURN FOR “TEEN MOM OG” PREMIERING MONDAY, MARCH 23 AT 10:00 P.M. ET/PT http://thepub.viacom.com/sites/mtvpress/Pages/THE-ORIGINAL-GIRLS-ARE-BACK.aspxTHE ORIGINAL GIRLS ARE BACK! AMBER, CATELYNN, FARRAH AND MACI RETURN FOR “TEEN MOM OG” PREMIERING MONDAY, MARCH 23 AT 10:00 P.M. ET/PT GP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e12/5/2015 8:00:00 AM<p style="text-align:center;"><strong>New Season Breaks the Fourth Wall for an Entirely New Behind the Camera Look at the Lives of the Original Teen Moms</strong> </p><p style="text-align:center;"> </p><p style="text-align:justify;"><strong>NEW YORK, NY (FEBRUARY 5, 2015)</strong> – Audiences have watched them unexpectedly face young motherhood as they grew up, broke-up, made up and encountered major obstacles to become the young women they are today.  Now it's time to find out where the <strong><em>original girls</em></strong> of the groundbreaking MTV series "Teen Mom" are in life, love and parenthood. "<strong>Teen Mom OG</strong>," featuring Amber, Catelynn, Farrah and Maci will premiere on <strong>Monday, March 23 at 10:00 p.m. ET/PT.</strong>  </p><p style="text-align:justify;"> </p><p style="text-align:justify;">In a first for the "Teen Mom" franchise, "Teen Mom OG" will break the fourth wall, pulling back the curtain to reveal their relationships with the producers and crew, the challenges of raising children on camera, and how life in the public eye has shaped them as parents and people.  Each episode will give an unprecedented look into these young mothers' lives and how they're facing the responsibilities of parenthood as their children enter kindergarten, start little league and reach other milestones of youth.</p><p style="text-align:justify;"> </p><p style="text-align:justify;">"Teen Mom OG" picks up with Amber, Catelynn, Farrah and Maci a few years after the cameras were turned off and finds them at a new stage in their lives as parents.  </p><p style="text-align:justify;"> </p><p style="text-align:justify;">Newly released from prison, <strong>Amber</strong> is trying to raise her daughter Leah with her ex, Gary, who is expecting a baby with his new girlfriend.  Meanwhile, she is attempting to navigate a life of sobriety while diving back into the world of dating.  The decision to accept an engagement proposal from someone she hasn't known very long could change her world entirely.  For a sneak peek clip featuring Amber, click <a href="http://on.mtv.com/1zkWYZK"><strong>here</strong></a><strong>.</strong></p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>Catelynn</strong> and Tyler find out that they're expecting a baby of their own as they struggle to mend a strained relationship with the adoptive parents of their daughter, Carly. For a sneak peek clip featuring Catelynn, click <a href="http://on.mtv.com/1xsQJO6"><strong>here.</strong> </a> </p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>Farrah </strong>continues to juggle parenting Sophia while trying to mend relations with her own mother, Debra. When Farrah finds love in a long distance relationship for the first time since the death of Sophia's dad, will she finally be able to find happiness while balancing motherhood, her new love and her career? For a sneak peek clip featuring Farrah, click <a href="http://on.mtv.com/1zl5l7w"><strong>here</strong></a><strong>.</strong></p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>Maci</strong> finds love with her new boyfriend, Taylor, who recently moved to Tennessee to be with her.  Soon after his arrival, the couple finds themselves dealing with an unexpected pregnancy.  Meanwhile, she continues attempting to co-parent Bentley with Ryan who makes everything extremely challenging. For a sneak peek clip featuring Maci, click <a href="http://on.mtv.com/1D2Ea2x"><strong>here</strong></a>.</p><p style="text-align:justify;"> </p><p style="text-align:justify;">Viewers can stay up to date on everything "Teen Mom" by going to <a href="http://www.mtv.com/shows/teen_mom/">MTV.com</a> and to the <a href="https://www.facebook.com/teenmom">"Teen Mom" Facebook page</a> for sneak peeks of the show including bonus/extended scenes and exclusive interviews with the Amber, Catelynn, Farrah and Maci. </p><p style="text-align:justify;"> </p><p style="text-align:justify;">"Teen Mom" and "16 and Pregnant" have been widely credited for contributing to recent declines in the teen birth rate in the United States, which fell 30 percent since the premiere of both shows in 2009.  A <a href="http://www.wellesley.edu/sites/default/files/assets/kearney-levine-16p-nber_submit.pdf">2014 study</a> by researchers at the University of Maryland and Wellesley College found that the series ultimately led to a 5.7 percent reduction in teen births in the 18 months following its introduction – one-third of the overall decline in teen births in the United States in that period.  </p><p style="text-align:justify;"> </p><p style="text-align:justify;">In a 2012 poll by the National Campaign to Prevent Teen and Unplanned Pregnancy, 77 percent of teens age 12-19 who have seen "16 and Pregnant" and "Teen Mom" say the shows "help teens better understand the challenges of pregnancy and parenting."  According to the National Campaign, more than 600,000 teenage girls in the U.S. become pregnant every year and nearly one out of every ten children in the U.S. is born to a teenage mother.  Nearly one in six teen moms has a second child during their teen years.  The vast majority of teen pregnancies are unintended. </p><p style="text-align:justify;"> </p><p style="text-align:justify;">More information about sexual health issues affecting young people, including unintended pregnancy, is available at <a href="http://www.itsyoursexlife.com/">www.itsyoursexlife.com</a>.</p><p style="text-align:justify;"> </p><p style="text-align:justify;">"Teen Mom OG" is Executive Produced by<strong> </strong>Morgan J. Freeman and Dia Sokol Savage. Lauren Dolgen is Executive Producer. Larry Musnik and Kirsten Malone are Co-Executive Producers.  Nick Predescu and Janay Dutton are MTV Executives in Charge of Production. Lauren Dolgen, Jessica Zalkind and Sara Cohen are Executives for MTV.  Concept by Lauren Dolgen, Morgan J. Freeman and Dia Sokol Savage.  </p><p style="text-align:justify;"> </p><p style="text-align:justify;">Executive Producers Morgan J. Freeman & Dia Sokol Savage (16 and Pregnant, Teen Mom) are the principal partners of 11th Street Productions. Freeman (Laguna Beach, Dawson's Creek) made a name for himself as the Sundance award-winning writer/director of "Hurricane Streets," and Savage was an Independent Spirit Award nominee for her work as an indie producer and winner of the Adrienne Shelly Directors Grant for her first feature film "<em>Sorry, Thanks</em>."</p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>About The National Campaign to Prevent Teen and Unplanned Pregnancy</strong><strong>          </strong><br>The National Campaign to Prevent Teen and Unplanned Pregnancy is a private, non-profit organization that seeks to improve the lives and future prospects of children and families.  Our specific strategy is to prevent teen pregnancy and unplanned pregnancy among single, young adults.  Please visit <a href="http://www.thenationalcampaign.org/">www.TheNationalCampaign.org</a> for more information.       </p><p style="text-align:justify;"><strong> </strong></p><p style="text-align:justify;"><strong>About MTV</strong><strong>         </strong><br>MTV is the world's premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub <a href="http://mtv.com/">MTV.com</a> is a leading destination for music, news and pop culture.  MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to <a href="http://www.mtvpress.com/">www.mtvpress.com</a>.</p><p><strong> </strong></p>
NEW MTV STUDY, “MILLENNIALS HAVE DRIVE,” REVEALS MILLENNIALS LOVE THEIR CARS MORE THAN SOCIAL MEDIA AND TEXTING http://thepub.viacom.com/sites/mtvpress/Pages/NEW-MTV-STUDY,-“MILLENNIALS-HAVE-DRIVE,”-REVEALS-MILLENNIALS-LOVE-THEIR-CARS-MORE-THAN-SOCIAL-MEDIA-AND-TEXTING-.aspxNEW MTV STUDY, “MILLENNIALS HAVE DRIVE,” REVEALS MILLENNIALS LOVE THEIR CARS MORE THAN SOCIAL MEDIA AND TEXTING GP0|#5130682e-ecc2-41b9-ab33-0671c29316bb;L0|#05130682e-ecc2-41b9-ab33-0671c29316bb|Research;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e1;GP0|#be43072d-60cf-44b9-bf7f-c4dfb7ec90f8;L0|#0be43072d-60cf-44b9-bf7f-c4dfb7ec90f8|MTV1/23/2015 8:00:00 AM<p style="text-align:left;"><strong><em>Study Shows Unique Opportunity For Automobile Industry To Better Serve Millennials</em></strong></p><p style="text-align:justify;">San Francisco, CA (January 23, 2015) - MTV, a division of Viacom (NASDAQ: VIAB, VIA), today unveiled its new research study, "Millennials Have Drive," at the National Automobile Dealers Association (NADA) Convention and Expo 2015, uncovering an increase in young people's passion for cars and car ownership with 3 in 4 young people agreeing they would rather give up social media for a day than their car and 72 percent agreeing they would rather give up texting for a week than their car. Additionally, the study unearthed key points of entry for the automobile industry to win over this segment of the population with more targeted car advertising, increased customization options and a more transparent buying process.</p><p style="text-align:justify;">Today's results represent the first wave of research coming from Viacom's brands in the car category. A second automobile study will be released later in 2015.</p><p style="text-align:justify;">"Millennials are perhaps the most sophisticated consumers the world has ever seen – highly educated, demanding, and incredibly adept at using technology to make thoughtful purchases," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks.  "We want to understand how Millennials' attitudes toward car ownership are changing as they grow older, the economy improves and the auto sales landscape evolves."</p><p style="text-align:justify;">"The insights gleaned from this first auto study show a generation that emphasizes car ownership and the critical role it plays in their day-to-day lives," said Berj Kazanjian, Senior Vice President, Ad Sales Research, MTV. "Millennials, like other generations, see car ownership as a way to establish independence, but Millennials also see car ownership as a way to craft their unique adult identity."</p><p style="text-align:justify;">Today's findings establish that 8 in 10 Millennials get around most often by car as opposed to any other form of transportation – a stark contrast to studies in recent years that show driving on the decline among young people. This shift in driving behaviors and attitudes towards automobiles can be attributed to Millennials aging up into car ownership, an improving economy and the fact that more Millennials are able to afford cars now than a few years ago. As a result, young people claim to drive more miles per month than any other generation with a self-reported 72 percent increase in the average number of miles driven versus Boomers (934 miles vs. 544 miles) and an 18 percent increase versus Gen X (934 miles vs. 790 miles).</p><p style="text-align:justify;">Millennials' passion for driving versus other generations is underscored with 70 percent saying they "like driving a lot" versus 58 percent of Boomers and 66 percent of Gen Xers. Moreover, young people are exhibiting a broadening desire to buy and own cars: </p><p>* 82 percent of Millennials find buying/leasing a new car exciting</p><p>* 3 in 4 young people feel like they couldn't live without their current car </p><p>* 85 percent of Millennials are looking forward to one day owning the car they've always wanted versus 59 percent of Boomers and 72 percent of Gen Xers</p><p>* 73 percent of young people love learning about new car models and functions versus 69 percent of Boomers and 54 percent of Gen Xers </p><p style="text-align:justify;">While the overall sentiment toward car ownership is overwhelmingly positive, "Millennials Have Drive" offers several insights into ways the buying experience can be improved and better serve the generation. In fact, 8 in 10 young people believe the buying or leasing of a car should take less time. Additionally, 71 percent agree that ratings and comparisons among vehicles are often unclear and 87 percent say the buying process should be more transparent. </p><p style="text-align:justify;">Millennials see owning a car as more than just a big-ticket purchase of four wheels and an engine with 87 percent agreeing, "I enjoy customizing the things I own and experiences I have to make them uniquely for me." When specifically asked about cars, almost 3 in 4 (73 percent) agreed, "it's important their car reflect who they are," and 81 percent said they wish there were "more affordable ways to customize my car," a significant jump from Boomers (55 percent) and Gen Xers (68 percent).</p><p style="text-align:justify;">On the advertising front, 57 percent of young people agree that car advertisements influence their purchasing decisions, which ranks significantly higher than Boomers (33 percent) and Gen Xers (42 percent). However, one in two do not feel that current car advertisements speak to who they are.</p><p style="text-align:justify;">Overall, the study shows immense opportunity in the auto industry to capture the attention of this passionate generation - a group that confirms they are interested in cars and influenced by advertising. The study also offers data-driven suggestions for advertising, vehicle customization, and the car buying process. </p><p style="text-align:justify;">The "Millennials Have Drive" study was fielded<strong> </strong>in the spring of 2014<strong> </strong>and included<strong> </strong>quantitative<strong> </strong>research of 3,610<strong> </strong>Millennials ages 18-34, 400<strong> </strong>Gen Xers and<strong> </strong>403 Boomers, as well as qualitative field studies, focus groups, one-on-one interviews and more.</p><p style="text-align:justify;">For additional insights and data points, click <a href="/sites/mtvpress/Network/Pages/Research.aspx"><strong>HERE</strong></a><strong> </strong>to review the executive summary of "Millennials Have Drive."</p>
MTV’s "Millennials Have Drive" Research Study Executive Summaryhttp://thepub.viacom.com/sites/mtvpress/Pages/MTV’s-Millennials-Have-Drive-Research-Study-Executive-Summary.aspxMTV’s "Millennials Have Drive" Research Study Executive SummaryGP0|#5130682e-ecc2-41b9-ab33-0671c29316bb;L0|#05130682e-ecc2-41b9-ab33-0671c29316bb|Research;GTSet|#739b33e0-cb6c-4ef7-be77-b32f525322e11/23/2015 8:00:00 AM<p><strong>Introduction:</strong> MTV's new research study, "Millennials Have Drive," explores critical insights into Millennial's emotional and practical relationship with cars and driving. Moreover, the study delves into the differences between Millennials' and previous generations' definition of success, what roles cars play and how the automobile industry can better reach and interact with these drivers. </p><p><strong>Methodology: </strong>"Millennials Have Drive" was fielded in the spring of 2014 and included quantitative research of 3,610 Millennials (ages 18-34), 400 Gen Xers and 403 Boomers. In addition, the study included qualitative field studies including focus groups, one-on-one interviews, virtual travelogues, car-creation groups, deal-alongs, expert and car dealer interviews, and more. </p><p><strong>Summary: </strong>With so much current speculation around Millennials and the auto industry, "Millennials Have Drive" uncovers an increase in young people's passion for cars and car ownership, as well as key points of entry for the automobile industry to win over this generation with more targeted car advertising, increased customization options and a more transparent buying process. </p><p>The findings unearth and debunk the following five major myths about young people and the auto industry:</p><p><span style="text-decoration:underline;"><strong>Myth #1: Millennials don't drive.</strong></span></p><p><strong>Truth: </strong>Even among today's growing transportation options, driving is still Millennials' go-to mode.</p><ul><li>80 percent of Millennials get around most often by car versus walking (8 percent), public transportation (8 percent), biking (2 percent) and car services (1 percent)</li></ul><p>The Millennial lifestyle (more free time than Boomers and Gen Xers, more active after work, etc.) has also led this generation to cover more ground per month than other generations.</p><ul><li>Young people claim to drive more miles per month than any other generation with a self-reported 72 percent increase in the average number of miles driven versus Boomers (934 miles vs. 544 miles) and an 18 percent increase versus Gen X (934 miles vs. 790 miles)</li></ul><p><span style="text-decoration:underline;"><strong>Myth #2: Millennials don't want to drive, have no interest in getting their license and choose other methods of transportation in order to stay connected.</strong></span></p><p><strong>Truth: </strong>State laws are holding teens back as they now have driving restrictions placed on them that other generations did not.</p><ul><li>Since 1990, all 50 states and the District of Columbia have implemented some form of license restriction laws that range from waiting periods to receive your license to limited driving hours, necessary car decals, limited amount of people in the car, etc. Prior to 1990, there were no restrictions other than age.</li></ul><p><span style="text-decoration:underline;"><strong>Myth #3: Millennials don't like cars and don't find them essential.</strong></span></p><p><strong>Truth: </strong>Young people not only like cars but are passionate about them.</p><ul><li>70 percent of Millennials enjoy driving versus 58 percent of Boomers and 66 percent of Gen Xers</li><li>3 in 4 young people agree "they couldn't live without their current car" versus 62 percent of Boomers and on par with Gen Xers (73 percent)</li><li>6 in 10 Millennials said "they feel like losers among their peers without their cars"</li></ul><p><span style="text-decoration:underline;"><strong>Myth #4: Millennials are forgoing the purchasing of cars and other big ticket items.</strong></span></p><p><strong>Truth: </strong>With the warming of the economy and more young people aging into the workplace and, subsequently, accumulating more savings, Millennials are looking to buy cars.</p><ul><li>8 in 10 Millennials see cars as the one big ticket item people their age purchase</li><li>3 in 4 Millennials believe they have a lot of purchasing influence</li><li>6 in 10 young people would rather buy than lease a car</li><li>1 in 3 young people plan to buy and/or lease a new car within the next 6 months</li></ul><p><span style="text-decoration:underline;"><strong>Myth #5: Millennials one true love is technology, especially their phones, and cars cannot compete for their attention.</strong></span></p><p><strong>Truth: </strong>Unlike previous generations - Millennials see both their car and their phone as a necessity to social connection:</p><ul><li>92 percent agreeing that having a smart phone does not replace the need for a car</li></ul><p>And, in fact, when forced to choose – Millennials choose their cars:</p><ul><li>76 percent of young people would rather give us social media for a day than their car for a day</li><li>72 percent would rather give up texting for a week than their care for a week</li></ul><p>Overall, Millennials value their cars and phones for similar reasons of accomplishing tasks, freedom, exploring new places and learning new things. They also agree that both allow for them to interact with friends and family and protects them from the fear of missing out (FOMO).</p><p><span style="text-decoration:underline;"><strong>How to Target Millennials:</strong></span></p><p>In order to successfully target this generation, the automobile industry must first understand what drives young people versus previous generations, their core values when looking to purchase a car, and how to tap into their functional and emotional needs to better win them over.</p><p><strong>The Drive to Self-Actualize – Millennials engage with cars differently compared to other generations.</strong></p><p>For Boomers and Xers, being a "successful" adult was defined by independence. With Millennials, "success" is defined by independence and individuality. A car plays an integral role as young people craft the persona they want to show the world and can help them get where they want to be literally and figuratively.  Millennials are striving to reach the same milestones as previous generations, but faster and in their own unique way.</p><ul><li>73 percent agree they get really annoyed when things don't happen quickly versus 49 percent of Boomers and 65 percent of Gen Xers.</li></ul><p><strong>The Drive to Make My Mark – Millennials </strong><strong>use their cars to make their presence known in the world.</strong></p><p>Millennials share two of three foundational needs with Boomers and Gen Xers when it comes to their cars – the need for control and the need for freedom:</p><ul><li>76 percent of young people say it's important that their next car gives them control</li><li>88 percent agree it's important that their next car is always reliable</li><li>9 in 10 Millennials say that having a car means having more freedom</li><li>77 percent feel it's important that their next car makes them feel happy</li></ul><p>Unique to this generation, young people place a larger emphasis on the importance of their car in helping them make their mark. </p><ul><li>73 percent of Millennials say it's important their car reflect who they are versus 48 percent of Boomers and 64 percent of Gen Xers</li><li>63 percent of Millennials say it's important their car helps them become who they want to be versus 50 percent of Boomers and 24 percent of Gen Xers </li></ul><p><strong>Millennials Are Up for Grabs – There is no one brand ahead of another when it comes to getting Millennials' attention.</strong> </p><p>Of the five favorite major auto brands among Millennials, all index above an average of 100 with young people on the values of control (125) and freedom (106). However, all fall below the norm when it comes to the Millennial value of making my mark (92).</p><p>Moreover, when compared to Millennials' five favorite cross-category brands (tech, food and beverage, apparel, retail, etc.), the top Millennial auto brands only notch a 46 percent affinity rating (likeability, attraction, kinship) versus 74 percent of affinity for the cross-category brands.</p><p>Considering 73 percent of young people saying they are willing to pay more for car brands they love, "Millennials Have Drive" found three major opportunities for the automobile industry to better reach this audience:</p><p>#1 The buying process – auto brands can empower Millennials and make the buying process more appealing through the following:</p><ul><li>More Transparent Process – Standardized ratings and comparisons; Instant communication with brand experts who are separate from sales people to answer questions.</li><ul><li>73 percent of young people love learning about new car models and functions versus 69 percent of Boomers and 54 percent of Gen Xers</li><li>71 percent of Millennials find ratings and comparisons among different vehicles often unclear</li></ul><li>Fair Pricing - Better itemized costs, taxes and options upfront; Make the process overall more enjoyable and a celebration.</li><ul><li>83 percent of young people wish car brands would explain more about how vehicle prices are set</li><li>82 percent of Millennials find buying/leasing a new car exciting</li></ul><li>Faster Process – Allow buyers to complete paperwork in advance and on their own time in advance of coming into a dealership; Offer more virtual tours and information on features to expedite the on-site buying process</li><ul><li>80 percent of Millennials feel that buying/leasing a car should take less time than it does</li></ul></ul><p>#2 Customization – Millennials want flexibility to create customized interiors that best represent them. They want to play around with different looks via online showrooms where they can experiment (minus the sales people), see car companies seamlessly meld their phones into their cars, and continue to have a relationship with the car dealer where oil changes could earn points toward new floor mats or fog lights.</p><ul><li>87 percent of Millennials say, "I enjoy customizing the things I own to make them uniquely for me"</li><li>8 in 10 young people wish there were more affordable ways to customize their cars versus 55 percent of Boomers and 68 percent of Gen Xers</li><li>71 percent of Millennials agree that they like to customize their car more on the inside than outside versus 47 percent of Boomers and 62 percent of Gen Xers</li></ul><p>#3 Messaging and Advertising – Millennials understand the power of advertising and look for brands to speak to them as mature adults and with language that reflects who they are. </p><ul><li>57 percent of young people say that car advertisements influence their purchasing decisions versus 33 percent of Boomers and 42 percent of Gen Xers</li><li>1 in 2 Millennials don't feel that current car advertisements speak to who they are</li><li>63 percent of young people love when car companies seem plugged into pop culture by doing things like partnering with musical artists versus 30 percent of Boomers and 52 percent of Gen Xers</li><li>70 percent say car advertisements catch their attention more when they have music in them</li><li>58 percent love car brands that introduce them to new music</li></ul><p>"Millennials Have Drive" represents the first wave of research coming from Viacom's brands in the car category. A second automobile study will be released later in 2015.</p><p>For more information, please reach out to Mariana Agathoklis at <a href="mailto:Mariana.Agathoklis@mtvstaff.com">Mariana.Agathoklis@mtvstaff.com</a> or Jason Shumaker at <a href="mailto:Jason.Shumaker@mtvstaff.com">Jason.Shumaker@mtvstaff.com</a>. ​</p>

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